Regional Marketing Manager

Job Description
Responsible for overseeing the development and implementation of marketing and communications strategies of the designed region, aligning with the region's strategic business objectives and plans. The role requires a strategic, creative thinker who can develop and execute marketing and communications plans and initiatives, support the regional marketing efforts and play a key role in the effective market rollout and ongoing marketing of a portfolio of designed services and initiatives. Key focus for this role will be supporting regional marketing efforts in Europe.

What You Will Do:

• Reporting to the Director of External Communications, lead development and implementation of corporate strategic marketing and communications plans.
• Develop and implement the marketing and communications plans for the defined market sectors and region.
• Align the portfolio of services with market needs and drivers, elevating the brand's visibility leading to an increase in the regional business revenue.
• Develop and maintain close relationships with influential industry organizations and institutions to position and create opportunities for ABS.
• Stay actively informed concerning significant business and technical activities across the defined region and use the information to help promote ABS.
• Monitor competitor marketing and communications initiatives to stay ahead in the industry and region.
• Identify innovative marketing campaigns and opportunities for/within the industry.
• Analyze marketing efforts and campaign metrics for continuous improvement including spend, conversion rates, pipeline contribution and ROI.
• Utilize knowledge in digital marketing tools and platforms to enhance outreach and engagement.
• Identify and implement data-driven decision-making processes to optimize marketing strategies and outcomes.

What You Will Need:
Education and Experience

• A Bachelor's Degree in marketing or related disciplines.

Knowledge, Skills, And Abilities

• Strong interpersonal skills and attention to detail.
• Ability to foster a collaborative team environment to drive regional marketing success.
• Proficiency in digital marketing tools and platforms.
• Strong problem-solving skills and innovative thinking.
• Expertise in leading marketing and communications planning and activities in a dynamic environment.
• General understanding of business planning and execution as well as marketing metrics and reporting.
• Self-starter with a high level of individual responsibility and initiative.
• Professional creativity, flexibility and adaptability are essential.
• Good knowledge of the marine and/or offshore sectors.
• Proven time management skills with the ability to meet deadlines consistently.
• Some travel required (Minimal: less than 25%).

Minimum Years Of Experience
A minimum of (5) years' Marketing-related experience, including (2) years' experience as a Marketing Manager or similar experience marketing technical products and/or solutions for a B2B company

Reporting Relationships
Reports to Manager or Director.

Direct Reports
May have Managing and/or Individual Contributor direct reports.

Disclaimer Clause
This job description is not intended, and should not be construed, to be an all-inclusive list of responsibilities, skills, efforts or working conditions associated with the job of the incumbent. It is intended to be an accurate reflection of the principal job elements essential for making a fair decision regarding the pay structure of the job.

About Us
We set out more than 160 years ago to promote the security of life and property at sea and preserve the natural environment. Today, we remain true to our mission and continue to support organizations facing a rapidly evolving seascape of challenging regulations and new technologies. Through it all, we are anchored by a vision and mission that help our clients find clarity in uncertain times.

ABS is a global leader in marine and offshore classification and other innovative safety, quality, and environmental services. We're at the forefront of supporting the global energy transition at sea, the application of remote and autonomous marine systems, cutting-edge technical solutions, and many more exciting advancements. Our commitment to safety, reliability, and efficiency is ever-present, guiding our clients to safer and more efficient operations.

Equal Opportunity
ABS Bureau is committed to the equal employment opportunity of its employees and prohibits discrimination against any employee or qualified applicant based on race, color, creed, religion, national origin, sex, gender identity, age, disability, marital status, sexual orientation, citizenship status or veteran status, or other non-work-related characteristics that may be protected under the law of the Federal Government or specific state employment laws.

Notice
ABS and Affiliated Companies (ABS) will not pay a fee to any third-party agency without a valid ABS Master Service Agreement (MSA) authorized and signed by Human Resources. Any resume, CV, application, or other forms of candidate submission provided to any employee of ABS without a valid MSA on file will be considered property of ABS, and no fee will be paid.

Other
This job description is not intended, and should not be construed, to be an all-inclusive list of responsibilities, skills, efforts or working conditions associated with the job of the incumbent. It is intended to be an accurate reflection of the principal job elements essential for making a fair decision regarding the pay structure of the job. #ogjs