Upro Area Supervisor South Greece

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.  

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  

Position: Area Supervisor – Flora Professional (HoReCa & Distributors)
Location: Athens, Greece

About the Position 

This is a standout opportunity to lead and grow Flora Professional's presence across Attica, Peloponnese, parts of Central Greece and selected islands. As Area Supervisor, you'll be at the heart of our HoReCa and Distributor sales strategy — building trusted relationships with chefs, operators and partners, and delivering tailored customer plans that drive mutual growth.

You'll report directly to the Sales Leadership and work closely with cross-functional teams to ensure best-in-class execution, product availability and customer satisfaction. This is a high-accountability role for someone who thrives on autonomy, connection and results — and is ready to make a real impact in the Greek foodservice landscape.

Key responsibilities include:

Customer Strategy & Growth

• Develop and deliver win-win customer strategies and business plans
• Build strong, long-term relationships with HoReCa customers and distributors
• Identify growth opportunities and tailor Flora Professional solutions to meet customer needs
• Drive product penetration and portfolio expansion across your territory
• Represent Flora Professional with pride and purpose in every customer interaction

Sales Planning & Execution

• Plan and execute sales activities across Attica, Peloponnese, Central Greece and selected islands
• Monitor customer performance and take proactive steps to optimise results
• Collaborate with cross-functional teams to ensure product availability and service excellence
• Lead negotiations and consultative selling with key accounts
• Prepare and present compelling commercial proposals and business reviews

Market & Competitor Insights

• Analyse market trends, customer needs and competitor activity
• Use insights to shape effective sales plans and customer engagement strategies
• Share feedback and learnings with internal teams to inform broader business decisions

Performance & Reporting

• Track KPIs and sales targets, ensuring alignment with business goals
• Manage budgets and promotional investments with a focus on ROI
• Prepare regular reports and updates for senior stakeholders

What Does It Take to Be Successful?

We're looking for a passionate, commercially minded sales professional who understands the rhythm of Greek hospitality and thrives on building meaningful partnerships.

• Customer-Focused: Builds trust and delivers value through every interaction
• Commercially Sharp: Strong understanding of P&L, value chain and business drivers
• Experienced: 3+ years in Area Management, Distributor or Category roles preferred
• HoReCa Savvy: Experience in foodservice or hospitality segments is a strong advantage
• Analytical & Agile: Uses data to drive decisions and adapts quickly to change
• Collaborative & Independent: Works well solo and as part of a high-performing team
• Tech-Ready: Proficient in Microsoft Office (Excel, PowerPoint)
• Fluent in English; Greek language fluency assumed

What's Next?

If you're ready to lead Flora Professional's growth across Greece — and help shape the future of plant-based food in kitchens and bakeries across the region — this is your moment. Big brands, bold ambitions — and a big opportunity to deliver impact.

Application Deadline: 14th November 2025

For questions, reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at or email at

Join us at Flora Food Group, where we are pioneering the next generation of delicious, natural, nutritious food.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.  

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.