Brand Manager

Brand Manager @instacar

At instacar, we're not just transforming the way people move—we're pioneering the future of transportation and mobility. Established in 2018 and officially launched in September 2019, instacar is the first fully digitized mobility-as-a-service scale-up. Our vision is to be the ultimate one-stop mobility app, providing comprehensive services for all drivers. Our mission is to revolutionise perceptions of new - age mobility through technology and a customer-centric approach. At instacar, we are focused beyond just leasing cars, we are dedicated to serving drivers.

Our Core Values:

instacar is guided by our core values: Be Fair, Be Bold, Be Patient. We're committed to fairness in all our collaborations, bold innovation and patience in our growth.

Our Milestones:

In less than five years, we've achieved significant milestones, establishing four prominent instacar points, investing in micro-mobility, and developing our own tech tools like instafleet, a fleet management solution, crafted in-house to streamline operations. Additionally, our all-in-one app provides instadrivers with a centralised platform to manage every aspect of their vehicle subscription seamlessly.

Why Join #instateam?

As we experience rapid growth rates of over 100% annually, supported by esteemed investors like Autohellas, and Elikonos Capital, and achieving a revenue for 2024 of €24million and being on track to surpass €35 million in 2025, fueled by a strong market presence., we're on the lookout for dynamic individuals to join our #instateam. At instacar, your voice matters, your creativity thrives, and your impact is tangible. With a human-centered approach and an unwavering commitment to excellence, instacar offers an environment where innovation flourishes, and every contribution is valued.

Your Role:

For our Marketing team we are on the lookout for a Brand Manager to lead the development and execution of our brand strategy, ensuring consistency across all touchpoints and driving brand growth. You will oversee brand positioning, messaging, and campaigns, working closely with cross-functional teams to strengthen brand awareness and deliver a compelling customer experience.

What you will need to:

• Develop and implement brand strategies to enhance market presence and support business objectives.
• Manage brand identity and ensure consistency across marketing channels and materials.
• Plan and execute campaigns, events, and initiatives to increase awareness and engagement.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Collaborate with product, sales, and marketing teams to align messaging and positioning.
• Monitor and report on brand performance, providing insights and recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience as a Brand Manager or in a similar marketing role like Account Manager.
• Strong understanding of brand strategy, marketing principles, and consumer behavior.
• Excellent communication, project management, and analytical skills.
• Creativity and ability to translate ideas into impactful campaigns.

Benefits

• Collaborate with industry experts in a supportive and inclusive environment.
• A competitive benefits package, including premium private health & life insurance programs
• Additional perks such as significant discounts on various health, exercise, and nutrition services, a birthday gift card, and more.
• Opportunities for career growth and advancement with a commitment to promoting from within.
• Experience firsthand the convenience of instacar with 10 free rental days.
• Exclusive cost rates for renting a car from instacar, because why drive anything else?
• Work in our brand new HQ in Kifissia.

instacar is an Equal Opportunity Employer, committed to diversity, inclusion, and creating an environment where all employees can thrive, regardless of background or identity.

Ready to drive innovation with us? Apply now and become part of #instateam