Senior Digital Marketing Specialist

About us

Founded in 2015 in Athens, Greece, Welcome redefines the way people travel by going above and beyond the commoditized transfer service and being the first company to deliver a complete, personalised, in-destination travel experience. From the moment a traveler arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalised way possible. Welcome's drivers are experts in the area and share their local know-how to make travellers feel at home wherever they are. The company has also introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe.

Being a travel tech startup, Welcome continues to grow and scale its operations and is quickly becoming a global category leader for in-destination travel services.

• One of the highest-rated global transportation companies with a rating of 4.9/5 stars.
• Expanded from 200 destinations last year to 350, achieving our ambitious 2024 growth target.
• Over 4,000 travel partners including 2,500 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month.
• Over 2.5 million happy travellers every year.

If you want to dive deeper into the awesomeness of Welcome's culture, click on this link to check our TikTok account.

The Team

We are a group of vibrant, diverse people who love travelling and never settle on quality. Each one of us didn't join Welcome by chance and believes deeply in what Welcome is trying to achieve, so we work relentlessly to make that happen. We challenge common logic, focus on design, put simplicity and usability first, and create memorable experiences. We keep learning and exploring better ways to serve our community and grow personally and professionally in our respective fields. We stay humble along the way, with a "pay it forward" mentality, but with big and bold goals.

As a Senior Digital Marketing Specialist, you will play a key role in driving acquisition and revenue across multiple digital channels. This role is responsible for planning, executing, and optimizing performance campaigns mostly across Meta, LinkedIn, Google Ads and Bing Ads. The ideal candidate has a proven track record of improving ROAS, lowering CPA, and scaling paid media performance across diverse markets and audiences both on B2B and B2C.

This role reports to the Demand Generation Team Lead.

Responsibilities

Campaign management

• Set up, manage, and optimize performance campaigns across all advertising networks and channels.
• Monitor campaign results daily and make data-driven adjustments to improve ROAS, CPA, and overall efficiency.
• Manage and adjust budgets, bids, targeting, and pacing across multiple markets and audience types.
• Build and test ads, messaging, and creatives for both B2B lead generation and B2C transfer bookings.

Creative strategy & optimization

• Analyze metrics from advertising platforms (e.g., CTR, ROAS, CPC, etc.) to identify high-performing campaigns and concepts and scale winning ideas.
• Provide creative direction and A/B testing guidelines for ad copy, headlines, and visuals to maximize CTR and conversions.
• Develop and test creative frameworks to increase performance across social, display, and video channels.
• Collaborate with design to produce, refine, and optimize static, video, and motion assets.

Audience targeting & remarketing

• Build full-funnel remarketing and dynamic retargeting campaigns using first-party data and platform tools.
• Create and optimize lookalike, custom, and intent-based audiences across Meta, LinkedIn, and Google.
• Build segment-based remarketing flows to maximize re-engagement and conversions across the funnel.

Analytics & performance insights

• Analyze performance data to identify opportunities for improvement in audience segmentation, creative performance, and funnel structure.
• Produce regular reports and dashboards that clearly communicate performance insights and optimization recommendations.
• Evaluate platform trends and competitor activity, translating learnings into actionable strategies and creative insights.

Cross-functional collaboration

• Work closely with design, partnerships, and broader marketing teams to ensure campaign alignment and consistent messaging.
• Partner with analytics and data teams to improve measurement, attribution, and first-party data usage.
• Share insights that help improve landing pages, nurture flows, and channel mix decisions.

Requirements

• Bachelor's degree in Business, Marketing, or a related field.
• Excellent written and verbal communication skills in English. Any other language skills will be considered a plus.
• 4+ years of experience in digital and performance marketing, preferably in a technology-driven environment.
• Strong knowledge of marketing automation tools and HubSpot CRM.
• Strong knowledge of campaign tools such as Meta Ads, Google Ads, Bing, LinkedIn Ads & GA4
• Excellent communication skills and the ability to work collaboratively across teams.
• Self-motivated with the ability to work independently; strong sense of ownership
• A friendly and upbeat personality.
• Digital native: fluent in web and digital technologies.

Benefits

• Vibrant and fresh work environment
• Flexible work-from-home policy
• The tools you need to perform your daily tasks successfully
• L&D personal budget
• +4 extra PTO days annually
• The unique opportunity to join "the next big thing" at ground level