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Digital Product Marketing Specialist

3 weeks ago

Athens, Attica, Greece norbloc AB Full time

At norbloc we build ecosystems for sharing of validated data, as well as solutions for financial institutions looking to digitize and improve the efficiency of client onboarding and data management processes. Our client portfolio includes government institutions and tier-1 financial organizations, reflecting norbloc's trusted partnerships with leading entities across different regions.

We are now growing the team to support our expanding client portfolio and further develop our data sharing platforms. We are seeking a Digital Product Marketing Specialist with great communication and interpersonal skills to be part of our commercial team. The successful candidate will play a pivotal role in promoting our RegTech platforms to target audiences in the financial services sector. You will collaborate cross-functionally to create and execute digital marketing strategies that highlight our software's value, to generate leads and drive customer acquisition.

By joining norbloc, you will have the exceptional opportunity to be part of a highly innovative and pioneering company. norbloc's platforms are disrupting the status quo of how KYC is conducted, solving challenges that have existed for decades, and in doing so creating a new market segment where other innovative solutions and applications can thrive. You will have the chance to work with leading financial institutions and government entities, playing on the same level as established, global software companies.

The role is on a full-time basis, based in Athens, Greece.

Duties and responsibilities
  • Develop and implement organic and paid digital marketing campaigns across channels including email, social media (LinkedIn), content marketing
  • Conduct market research on competitors, industry trends, and regulatory changes to inform product positioning and messaging
  • Create compelling content such as blog posts, whitepapers, case studies, webinars, and product demos tailored to regulated industries
  • Analyze campaign performance using tools like Google Analytics, HubSpot to optimize strategies and report on ROI, lead generation, and conversion rates
  • Collaborate cross-functionally to develop sales enablement materials, including pitch decks, product one-pagers, and customer success stories
  • Manage norbloc's online presence, including website updates, social media scheduling, and community engagement to build brand awareness and thought leadership
  • Support product launches by coordinating cross-functional efforts, from go-to-market planning to post-launch feedback loops
  • Stay updated on digital marketing best practices to ensure effective campaigns
Requirements

  • 3-5 years of experience in digital marketing, product marketing, or a related role, preferably in SaaS, software, or fintech/RegTech industries

  • Proven track record of executing successful digital campaigns with measurable results (e.g., increased leads, engagement, or revenue)

  • Degree in Marketing, Business, Communications, or a related field.
  • Strong understanding of digital tools and platforms: SEO/SEM (Google Ads), email marketing (Hubspot), social media management (LinkedIn etc.), and analytics
  • Excellent written and verbal communication skills, with the ability to craft persuasive, technical content for B2B audiences
  • Analytical mindset with experience in data-driven decision-making and A/B testing.
  • Familiarity with RegTech or financial services is a plus, but not required—willingness to learn is essential.
  • Ability to work independently in a remote-friendly environment
  • Proficiency in English (additional languages are considered a plus)
Benefits
  • Become part of a friendly, creative, innovative and ambitious team
  • Learn and grow in a pioneering, high-growth and dynamic environment
  • Chance to participate in decision-making process, bringing your ideas to the table
  • The opportunity to work with world-leading financial institutions
  • Gain exposure to cutting edge technologies and software development methodologies, working with industry leaders in the blockchain space
  • Join a rapidly growing company that is reshaping the financial services industry
  • A competitive compensation package with generous variable component
  • Private health insurance plan