Employer Branding Manager

We are #OPAP

We are the leading gaming company in Greece and one of the most respected in the industry worldwide, with 67 years of history. Our vision is to provide best in class entertainment across retail & online in a safe & responsible way, while generating sustainable value to all stakeholders & giving back to society. Customer centricity, digital orientation, agility, people engagement, and social contribution are embedded in our DNA, fostering a culture that is open, inclusive, adaptive and growth-oriented. Our recently redesigned values focus on Doing what is right, Winning together, and Thinking differently

At OPAP, we have been recognized as a Top Employer in Greece for 3 consecutive years, in 2023, 2024 & 2025 A certification that underlines our commitment to providing a workplace that stands out.

So, what's the challenge...

As Employer Branding Manager, you will be responsible for designing and implementing the company's employer branding strategy in alignment with Group objectives. You will ensure a consistent and engaging brand presence that reflects our values, resonates with talent, and strengthens our employer brand across all touchpoints and communication channels.

Your day to day will include:

• Designing and executing the employer branding strategy in alignment with Group objectives, ensuring consistency across all platforms and channels

• Promoting OPAP's employer brand by planning and implementing effective tactics, tools, and initiatives

• Developing and embedding a compelling EVP into all communication and HR processes (talent attraction, onboarding, internal communications, social media).

• Leading employer branding campaigns (digital and offline), including partnerships with media outlets, job boards, universities, and recruitment events to boost awareness and engagement

• Creating content (social media, blogs, interviews, videos, natives) that reflects company values and employee experience

• Managing employer branding assets (career page, LinkedIn Life page, etc.), ensuring timely updates and improved usability

• Monitoring market trends, brand perception, and campaign performance, optimizing strategies based on data insights

• Supporting the strategy and execution of internship and graduate programs, including content creation to connect with the new generation of talent

• Supporting and developing team members, while fostering alignment and collaboration across internal teams and external partners.

What you need to succeed:

• MSc in Business Administration, Marketing, Communication or Human Resource Management

• 8+ years of hands-on experience in marketing, communication or employer branding techniques in large complex organizations

• Proven track record in developing and evolving employer brand strategies

• Strong project management skills with excellent communication and stakeholder engagement capabilities

• Proficient in employer branding tools, marketing platforms, and social media channels

• Familiarity with HR processes and procedures

• Excellent organizational skills and knowledge of the Business operations and roles

• Teamwork and cooperation skills with ability to effectively collaborate with a diverse group of individuals

• Analytical mindset with the ability to interpret data insights and influence business decisions

• People management experience is considered essential

What's in it for you?

• An award-winning working environment
• State of the art facilities including gym & restaurant
• Hybrid working model
• Competitive salary package and bonus scheme
• Health insurance coverage & Pension Plan
• Monthly food allowance
• Continuous learning with classroom/digital trainings by OpapAcademy
• Internal Career Opportunities
• Well-Being Activities

OPAP Group is an equal opportunity employer

Does this sound like you? If yes, we would love to meet you