Product Marketing Executive

10 hours ago

Athens, Attica, Greece XM Full time €25,000 - €45,000 per year

Product Marketing Executive (Fixed-Term Contract)

The Role:

We are looking for a creative and energetic Product Marketing Executive to join our Product Marketing team on a one-year fixed-term contract. In this role you will drive the growth of our products through ideation, strategy formulation, and collaborative execution of acquisition and retention campaigns.

Main responsibilities :

  • Develop and innovate strategies on how to market and increase adoption of both new and existing trading products
  • Ensure strategies align with the overall product objectives and the company vision
  • Partner with various marketing sub-teams to design and roll out impactful acquisition, lifecycle, and retention campaigns
  • Ensures strategies align with the overall product objectives and the Company's vision
  • Dive deep into campaign results and draw out key trends, successes, and areas for improvement
  • Work closely with product owners to implement relevant marketing strategies
  • Support sales and client-facing teams with product positioning and promotional materials
  • Stay abreast of market trends, competitor strategies, and customer needs to ensure product competitiveness and growth
  • Relay findings to relevant marketing departments and suggest strategic shifts when necessary

Main requirements:

  • A degree in Marketing, Communications, Business or a related field
  • At least 3 years of solid experience in Digital Product Marketing. Experience in financial services or online trading will be considered an advantage
  • Working experience with user behaviour tools, like GA4, FullStory and AppsFlyer
  • Proven ability to derive insights from data and translate them into actionable strategies
  • In-depth grasp of customer behaviour, market nuances, and industry shifts
  • Analytical mind and strong quantitative skills
  • Ability to translate complex product features into clear, compelling benefits
  • Outstanding communication and presentation skills
  • Excellent written and verbal communication skills in English

Benefit from:

  • An attractive remuneration package
  • Intellectually stimulating work environment
  • Continuous personal development and international training opportunities

The Hiring Experience: What Awaits You

  • Let's Connect – Intro Chat with Talent Acquisition
  • Deep Dive – First Interview with Your Future Team
  • Bring It to Life – Role-Specific Take-Home Task
  • Final Connection – Final Interview

Type of employment
: Full-time

Location
: Cyprus, Greece or Remote

Please visit our website

to submit your online application for this position

All applications will be treated with strict confidentiality

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