
Digital Communications Specialist
2 weeks ago
Through our large-scale Transformation Program, we are changing the way we operate, the way we deliver results and the way we service our Customers.
- We understand our Customers' needs and design experiences around them.
- We work in partnership and invite diversity of skills and perspectives.
- We are forward-thinking and drive continuous improvement.
- We make things happen; we execute quickly and focus on what is essential.
Join our team #AlphaBank
#WeAreAlpha #EnablingProgress # AlphaCulture #ValuesThatLead #OneTeamOnePurpose
Purpose
As a Digital Communications Specialist you will be responsible for supporting and engaging both internal and external Customers by providing information and training on e-Banking, encouraging the adoption of digital channels, and contributing to the acquisition of new users and the retention of existing retail and business e-Banking customers.
What You Will Be Doing
- Coordinate the execution of targeted multi-channel customer campaigns and actively contribute to the development of automated and ad hoc promotional initiatives aimed at strengthening customer acquisition and retention of Retail and Business e-Banking Customers.
- Promote Bank's digital channels, products and services across internal platforms (Intranet), the corporate website and social media in collaboration with relevant Divisions, ensuring consistency of presence and messages.
- Coordinate the design and implementation of communication and promotional content across digital channels in collaboration with relevant business units to ensure consistency and alignment with key priorities.
- Evaluate the effectiveness of communications based on digital engagement metrics and propose improvement actions where needed.
- Manage the design and delivery of a diverse range of learning tools such as e-learning courses, interactive multimedia content, step-by-step user guides, and other educational resources to effectively support both employees and customers in their digital journeys.
- Manage and respond to customer queries across various contact points regarding the functionality, usage, and troubleshooting of the Bank's digital services, ensuring a seamless and informed customer experience.
- A Bachelor' s degree in Communications, Marketing, Digital or relevant field.
- A Master' s degree in related field is preferred.
- At least three (3) years of working experience in a relevant position in a services business or in the financial sector
- Strong communication and collaboration skills.
- Solid analytical thinking and creative problem-solving skills.
- Attention to detail.
- A Customer-centric mindset and a passion for improving Customer experiences.
- Proficient use of the MS Office suite (especially Excel and PowerPoint).
- Excellent command of the English and Greek languages (written and spoken).
What We Offer
It's all about our people. At Alpha Bank, you will enjoy:
- A friendly and collaborative working environment that supports taking initiative and action.
- A culture that centers around learning and continuous development and encourages everyone to bring their best self to work.
- The opportunity to challenge your thinking through your participation in complex tasks and transformation projects.
- Being part of a large organization with a leading role in the Greek economy and a strong presence in the community.
- Flexible working options.
- A competitive salary and benefits.
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