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Head of Marketing Greece

2 weeks ago

Athens, Attica, Greece myGwork - LGBTQ+ Business Community Full time €104,000 - €130,878 per year

This job is with Diageo, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Job Description
Job Title: Head of Marketing Greece
Location: Athens
About Us
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value

About The Role
Serves as the strategic and operational end to end marketing lead for the country, connecting the CEE Marketing Centre of Excellence with in-market execution teams to deliver brand, customer, and commercial excellence. Reports directly to the Country GM, with a dotted line into the CEE Marketing Director. Leads a multifunctional local marketing team across Customer Marketing, Category Development, and Culture & Entertainment, ensuring the successful localisation, activation, and performance of regional marketing strategies. Drives strong commercial outcomes by translating strategy into actionable plans, embedding performance culture, and representing country marketing in regional planning and governance.

Key Responsibilities

  • Strategic Market Leadership - Own the country-level marketing strategy by localising regional brand, portfolio, and category plans to drive business performance and cultural relevance.
  • Cross-Functional and Regional Integration - Act as the key connector between the CEE Marketing COE and local performance execution teams, ensuring insight flow, feedback loops, and consistent excellence in execution.
  • Team Leadership & Capability Development - Lead, coach, and develop a high-performing, multifunctional team including Heads of Customer Marketing, Category Development, and Culture & Entertainment.
  • Marketing Governance & Commercial Performance - Drive marketing performance through rigorous planning, prioritisation, and investment stewardship, aligning with commercial, customer, and finance teams.
  • Country Voice in Regional Planning - Represent the local market's consumer, customer, and commercial priorities in CEE-wide forums, influencing planning, toolkit design, and innovation rollout with an informed local lens.

Key Deliverables
Country-Level Marketing Strategy & Plan
- Lead the creation and delivery of an integrated country marketing strategy that aligns global/CEE frameworks with local commercial and consumer priorities.
Leadership & Talent Growth
- Build and nurture a high-performing local marketing team by coaching direct reports, enabling cross-functional collaboration, and embedding a culture of performance and growth.
CEE COE & Market Execution Integration
- Operate as the critical connector between the CEE Marketing COE and local activation, ensuring toolkits are deployed with excellence and local insight is fed back to influence future planning.
Marketing Performance Owner-
Key Skills
Integrated Marketing Strategy:
Localises global/CEE frameworks into a cohesive country-level marketing plan.
Executional Excellence Across Channels
: Ensures flawless in-market activation across touchpoints, including retail, digital, and experiential.
Cross-Functional Collaboration
: Connects COE with in-market teams; aligns with commercial, customer, and finance stakeholders.
Leadership & Talent Development
: Leads and grows a multifunctional marketing team; embeds performance culture.
Customer & Shopper Marketing Expertise
: Drives activation rooted in shopper insight and commercial effectiveness.
Marketing Governance & ROI Focus
: Leads planning, prioritisation, and investment stewardship to maximise outcomes.

Mindset & Behaviours
Ownership & Accountability

  • Owns execution and commercial impact; holds self and team to high performance standards.

Collaborative Leadership

  • Leads through influence across levels and functions, driving alignment over authority. Thrive in Ambiguity
  • Navigates transformation and decentralised structures with resilience and direction. Commercial Rigor
  • Balances brand equity with commercial return; sharpens marketing plans using insights. Externally Curious
  • Keeps a pulse on consumer and shopper trends to fuel innovation and local relevance.

Working with us
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Diversity statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

Worker Type
Regular

Primary Location:
Athens

Additional Locations :
Job Posting Start Date