Driver Growth Team Lead

About us

Founded in 2015 in Athens, Greece, Welcome redefines the way people travel by going above and beyond the commoditized transfer service and being the first company to deliver a complete, personalised, in-destination travel experience. From the moment a traveler arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalised way possible. Welcome's drivers are experts in the area and share their local know-how to make travellers feel at home wherever they are. The company has also introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe.

Being a travel tech startup, Welcome continues to grow and scale its operations and is quickly becoming a global category leader for in-destination travel services.

• One of the highest-rated global transportation companies with a rating of 4.9/5 stars.
• Expanded from 200 destinations last year to 350, achieving our ambitious 2024 growth target.
• Over 4,000 travel partners including 2,500 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month.
• Over 2.5 million happy travellers every year.

If you want to dive deeper into the awesomeness of Welcome's culture, click on this link to check our TikTok account.

The Team

We are a group of vibrant, diverse people who love travelling and never settle on quality. Each one of us didn't join Welcome by chance and believes deeply in what Welcome is trying to achieve, so we work relentlessly to make that happen. We challenge common logic, focus on design, put simplicity and usability first, and create memorable experiences. We keep learning and exploring better ways to serve our community and grow personally and professionally in our respective fields. We stay humble along the way, with a "pay it forward" mentality, but with big and bold goals.

As an Driver Growth Team Lead, you will play a pivotal role in supercharging our driver recruitment and expansion efforts. This role is central to our growth strategy and plays a key part in ensuring that we attract, convert, and retain top-quality drivers to match our operational needs across all markets. From optimizing acquisition funnels and managing recruitment teams to launching in new cities and aligning with business performance, this role is for someone who loves thinking big and getting into the details.

Responsibilities

Strategic Driver Acquisition & Market Expansion

• Design scalable and data-driven acquisition strategies across active and new cities.
• Align driver recruitment with demand forecasts to meet operational goals.
• Identify high-priority markets based on driver gaps, regulatory factors, and demand trends.
• Collaborate with Pricing & Destination Success to balance acquisition with market profitability.

Strategic Driver Acquisition & Market Expansion

• Optimize acquisition channels (digital ads, referrals, platforms) to lower CPQL and CPA.
• Improve conversion rates at every stage—from lead to activation.
• Implement lead scoring models and automated workflows to drive efficiency.

Strategic Driver Acquisition & Market Expansion

• Build structured screening processes to ensure only high-quality drivers are onboarded.
• Leverage predictive analytics to identify driver profiles with high retention potential.
• Monitor SLAs and KPIs such as Time-to-Activate, Interview Completion Rates, and Cost Per Hire.

Expansion & Market Research

• Support market launches with insight-driven recruitment plans and readiness strategies.
• Analyze driver density, costs, and local regulations to guide city launch decisions.
• Work closely with regional teams to adapt strategies based on market-specific insights.

Collaboration across Teams

• With Quality: Ensure smooth handover of recruits and alignment on evaluation criteria.
• With Destination Success: Align recruitment with city needs (e.g., vehicle mix, peak hours).
• With Live Ops: Adjust acquisition based on real-time supply-demand signals.

Team Management

• Lead and mentor a team of recruiters and lead generation specialists.
• Track team performance across recruitment KPIs and drive continuous improvement.
• Foster a high-performance, feedback-driven, and data-first team culture.

Requirements

• 5+ years of experience in high-volume recruiting, market expansion, or acquisition—preferably in mobility, gig economy, logistics, or tech
• Proven track record in optimizing acquisition funnels and reducing cost per hire
• Solid analytical skills—proficient in tools like SQL, Excel, and Power BI
• Familiarity with marketing automation, ATS (e.g., Workable), and CRM platforms (e.g., HubSpot)
• Experience leading and developing recruitment or acquisition teams
• Comfortable navigating fast-paced, data-rich environments
• Fluent in English—bonus points for other languages
• Collaborative mindset with strong cross-functional communication skills
• Obsessed with quality, process optimization, and operational excellence

Benefits

• Vibrant and fresh work environment
• Flexible work-from-home policy
• The tools you need to perform your daily tasks successfully
• L&D personal budget
• Private Insurance Plan
• The unique opportunity to join "the next big thing" at ground level

Interested? If we got you excited and you think you have what it takes to join a young, well-funded, and fast-growing startup, then just hit the "Apply for this job" button