Senior Digital Analyst

1 day ago

Athens, Attica, Greece beBeeDigitalAnalytics Full time
Job Overview

We are seeking a Senior Digital Analytics and Tracking Specialist to lead the implementation and optimization of digital tracking solutions across websites and mobile applications. As a seasoned professional, you will ensure accurate data collection, allowing teams to make informed decisions.

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  • Lead the setup and management of Google Analytics and Google Tag Manager for client websites and mobile applications.
  • Define and implement tracking requirements, goals, events, custom dimensions, and enhanced eCommerce tracking.
  • Collaborate with cross-functional teams, including developers and marketers, to optimize tracking systems and implement data layers, JavaScript code, and custom tracking solutions.
  • Manage and troubleshoot tracking for marketing platforms such as Google Ads Conversion Tracking, Meta Pixel, and Conversions API, resolving data discrepancies and ensuring accuracy.
  • Conduct audits of existing tracking setups to maintain data reliability and optimize user behavior analysis on websites and apps.
  • Create and present data-driven insights through detailed reports and dashboards using BigQuery, Looker Studio, and other BI tools.
  • Serve as the primary technical contact for tracking and measurement projects, guiding both internal teams and external collaborators.
  • Stay updated on the latest digital analytics trends, including AppsFlyer, Zapier, and HubSpot, to ensure continuous improvement and scalability of tracking processes.
Senior Responsibilities
  • Mentor junior specialists, fostering a collaborative and high-performance work environment.
  • Ensure high standards in all aspects of tracking and data analysis while aligning efforts with broader business goals.
  • Implement ongoing improvements in tracking processes to ensure scalability and efficiency.
Requirements

The ideal candidate will have:

  • A Bachelor's degree in Business, Economics, Statistics, Computer Science, or a related field.
  • 5+ years of experience in web analytics and tracking implementation, preferably with a senior or lead role.
  • Expert knowledge of Google Tech Stack (Tag Manager, Analytics) and a strong understanding of web analytics platforms.
  • Advanced knowledge of business intelligence tools like Looker, PowerBI, and data warehouse technologies such as BigQuery.
  • Proficiency in SQL for querying and analyzing large datasets.
  • Strong technical skills with JavaScript, HTML, and tag management systems.
  • Proven ability to manage multiple projects, meet deadlines, and solve complex tracking challenges.
  • Excellent communication skills, with the ability to simplify complex data for non-technical stakeholders.
  • Strong collaboration skills, working effectively with internal teams and clients.
Benefits

Join our dynamic team and enjoy the following benefits:

  • A competitive salary package tailored to your skills and experience.
  • Comprehensive health insurance plan for your peace of mind.
  • Ongoing training and customized personal development plans to help you grow professionally.
  • Complimentary access to cutting-edge marketing education platforms for continuous learning.
  • Access to premium marketing research platforms and advanced AI tools to enhance your work.
  • Opportunity to collaborate with prestigious clients and contribute to award-winning projects.
  • A modern, well-equipped kitchen offering fresh fruits and gourmet coffee for your enjoyment.
  • A dog-friendly office environment that welcomes your furry friends.
  • Regular fun-filled nights out to foster team bonding and camaraderie.

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