Marketing Manager

At Plataeon, marketing is part of the experience, from first impression to repeat visit. Across Pi55 Coworking Space, Kaminos, Aule, Kapeleion and Panellinio Car Services we are building brands that people experience, remember and talk about. We are looking for a Marketing Manager with proven experience in premium or luxury hospitality. This is a hands-on leadership role for someone who can shape strategy, lead a team and turn distinctive brand stories into measurable commercial demand. You will lead the marketing function across multiple Plataeon businesses, connecting brand, guest experience and revenue. You will balance long-term positioning with day-to-day delivery, from launches and partnerships to direct demand, footfall and guest loyalty. If you understand what makes a premium hospitality brand memorable , and know how to convert that experience into sustainable growth, we would love to hear from you. What you will do
· Lead, mentor and develop the marketing team, fostering creativity, collaboration, ownership and accountability.
· Develop and execute integrated brand and commercial marketing strategies across Plataeon's businesses, tailored to each audience, guest journey and revenue objective.
· Lead the launch and positioning of new hospitality concepts, brands, products, services and experiences from insight and proposition through go-to-market.
· Plan and oversee integrated campaigns across paid, owned, earned and on-property channels, while remaining closely involved in execution.
· Guide the development of distinctive brand messaging, editorial stories and campaign content in Greek and English, with the judgement required for premium audiences.
· Own website and direct-channel strategy, including content, SEO, conversion, booking journeys and digital performance across the portfolio.
· Direct visual and digital content with designers, photographers, videographers and external partners, maintaining a consistently high standard across every guest touchpoint.
· Plan and deliver events, partnerships, activations and seasonal initiatives that increase qualified awareness, visitation, guest engagement and spend.
· Manage the annual marketing budget and channel mix, allocating investment against clear brand, revenue and return objectives.
· Lead PR, media, influencer and strategic partnership activity, and manage agencies, freelancers and suppliers to ensure quality, consistency and timely delivery.
· Partner with hospitality operations, revenue, sales and customer-facing teams to improve occupancy, direct bookings, footfall, conversion, average spend and repeat visitation.
· Build a clear performance framework across CRM, acquisition, engagement and revenue KPIs, turning monthly reporting into decisions and continuous improvement.
· Use guest insight, market intelligence and competitor analysis to identify new audiences, channels, packages and partnerships that support Plataeon's continued expansion. What we are looking for
· Bachelor's degree in Marketing, Hospitality Management, Business or a related field, or equivalent relevant experience.
· 5+ years of marketing experience, with at least 3 years in premium or luxury hospitality or a destination-led hospitality business, plus experience leading people, projects or external partners.
· Excellent written and spoken Greek and English.
· Strong command of brand strategy, CRM and lifecycle marketing, digital acquisition, content, SEO, paid media, analytics and conversion optimisation.
· A refined creative eye, strong editorial judgement and excellent storytelling and copywriting skills appropriate for premium brands.
· Commercial awareness and a proven ability to connect marketing activity with direct bookings, visitation, guest spend, retention and return on investment.
· Strong organisational and project management skills, with the ability to manage multiple brands, seasonal calendars and priorities at the same time.
· A proactive, adaptable and hands-on mindset
- someone who can set direction, protect standards and step in to move delivery forward.
· Confidence leading a team and influencing senior stakeholders while collaborating closely with hospitality operations, revenue, sales and guest-experience teams. Additional experience that would strengthen your application
· Opening or repositioning hotels, destinations, visitor attractions, restaurants, wellness or premium experience-led concepts.
· Managing a portfolio of brands or marketing several guest propositions within one destination.
· Hospitality CRM, loyalty, email automation, booking engines, property-management systems or revenue-management tools.
· E-commerce, memberships, premium food and beverage, retail or lifestyle products connected to a hospitality brand.
· AI-enabled marketing workflows, WordPress or another CMS, and Canva or Adobe Creative Suite.

What we offer
· Competitive salary package.
· Private medical insurance.
· A fast-moving, entrepreneurial environment