Senior Regional Marketing and PR Manager- Athens
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Συνεχίζοντας, αποδέχεστε: Όροι χρήσης & Πολιτική απορρήτου.
Senior Regional Marketing and PR Manager
We're looking for a Senior Marketing professional who will shape TBO's regional marketing and PR strategy across Continental Europe. This role is focused on increasing market visibility, building industry relationships, and positioning Marketing as a strategic business partner rather than an execution function.
Key Responsibilities
Regional Marketing Strategy
Develop and continuously evolve the regional marketing strategy aligned with commercial objectives.
Identify growth opportunities across different European markets.
Build annual and quarterly regional marketing roadmaps.
Recommend marketing priorities based on business needs and market trends.
Translate commercial objectives into impactful marketing initiatives.
Public Relations & Market Visibility
Develop and execute a regional PR strategy.
Build relationships with travel media, journalists, industry associations and key partners.
Identify opportunities to increase TBO visibility across European markets.
Prepare press releases, media announcements and external communications.
Ensure TBO maintains a consistent and recognizable market presence.
Identify speaking opportunities, interviews and industry collaborations.
Thought Leadership & Content Strategy
Develop initiatives that position TBO as a thought leader within the travel industry, including:
Executive interviews
Podcasts
Industry webinars
Panel discussions
Customer success stories
Expert articles
Market insights
Video content
Industry reports
Marketing Innovation
Continuously identify new opportunities to improve marketing effectiveness through:
AI tools
Automation
Modern content formats
Digital engagement
Emerging marketing technologies
Creative campaign concepts
Be proactive in testing new ideas rather than relying solely on established practices.
relationships while maintaining clear ownership of the regional marketing direction.
Required Experience
Strong experience in Marketing, PR or Communications.
Strong B2B marketing background.
Experience within the travel industry is highly preferred.
Experience leading regional or international marketing initiatives.
Proven experience building PR strategies.
Experience working with media and industry partners.
Experience creating executive-level communications.
Experience developing thought leadership programmes.
Experience launching podcasts or similar long-form content initiatives is highly desirable.
Technical Skills
Strong understanding of:
PR strategy
Brand management
Digital marketing
LinkedIn strategy
Content marketing
Podcast production
Marketing analytics
Marketing automation
AI-powered marketing tools
CRM marketing
Marketing performance measurement
Experience with tools such as:
Riverside (or equivalent)
Canva / Adobe Express
Figma (basic understanding)
ChatGPT and AI productivity tools
LinkedIn Campaign Manager
Google Analytics
Power BI (preferred)
Microsoft 365
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