Marketing Assistant

3 days ago

Athens, Attica, Greece Fresh Patisserie Full time €18,000 - €25,000 per year

The Marketing Assistant supports the marketing team in promoting Fresh Patisserie's brand, products, and seasonal offerings. This role involves coordinating marketing campaigns, managing social media content, analyzing customer trends, and assisting with in-store promotions to increase brand awareness and drive sales.

Assist in the planning and execution of marketing campaigns (digital, print, and in-store).

Create engaging content for social media platforms (Instagram, Facebook, TikTok, etc.).

Capture and edit photos/videos of products for promotional use.

Help manage the bakery's online presence, including website updates and Google Business listings.

Support email marketing campaigns, newsletters, and customer loyalty programs.

Monitor and analyze social media and sales performance metrics.

Collaborate with the bakery team to design promotional materials (menus, posters, signage).

Organize product launches, tastings, and community events.

Maintain an up-to-date marketing calendar of holidays, promotions, and seasonal campaigns.

Research market trends and competitor activity to identify new opportunities.

Qualifications

Degree or diploma in Marketing, Communications, or a related field (preferred).

1–2 years of experience in a marketing or social media role (experience in F&B or hospitality a plus).

Strong writing and visual storytelling skills.

Proficient in social media management tools (e.g., Meta Business Suite, Canva, Hootsuite).

Basic graphic design and photography skills.

Excellent organizational and multitasking abilities.

Passion for food, desserts, and creative marketing

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