Head of Marketing

Natech Banking Solutions is a leading European fintech company with nearly 20 years of experience in developing advanced banking systems for major financial institutions. Headquartered in Ioannina, with offices in Athens, Switzerland, and Germany, Natech is at the forefront of digital banking innovation. Our comprehensive product suite includes core banking systems and digital engagement tools, enabling financial institutions to deliver exceptional service. In partnership with Piraeus Bank, we are also developing Snappi, Greece's first digital-only bank. That's where you come in.

We are looking for a
Head of Marketing
to lead our marketing department and drive the strategic direction of the company. This role requires a strong
B2B
Marketing Generalist with a deep understanding of product marketing and digital innovation. The Head of Marketing will be responsible for developing and executing comprehensive marketing plans that align with Natech's overall objectives and growth targets.

As the Head of Marketing, you will build and oversee a team of marketing professionals and
collaborate closely with sales, product, and executive leadership
to ensure cohesive messaging and brand consistency across all channels.

The ideal candidate is a data-driven, hands-on strategist with exceptional communication skills and a proven track record of leading successful marketing initiatives. You should be comfortable managing budgets, setting KPIs, and using analytics to measure performance and optimize campaigns. Experience in digital marketing, content strategy, branding, product marketing and demand generation is essential.

This role will begin as a standalone role with the opportunity and potential to build our entire marketing department.

This is a high-impact role that requires creativity, leadership, and a passion for innovation. If you are a strategic thinker with a hands-on approach and a desire to make a significant impact, we encourage you to apply.

Responsibilities:

• Develop and implement comprehensive marketing strategies
• Overall responsibility for effective execution of marketing strategy comprising the following domains:
• Product Marketing (build, review, maintain product collateral in line with our ICP)
• Sales Enablement (build, review, maintain effective sales material including sales presentations, success stories etc. and support sales team with effective deal-based marketing activities and lead generation campaigns)
• Digital Marketing (build, maintain and execute effective assets and content initiatives in Digital Marketing using all relevant channels and formats)
• Brand Design (create and update design assets that help build brand equity, as well as support day-to-day marketing activities; oversee brand positioning and messaging across all channels)
• Corporate Communication (develop and execute engaging communication strategies for all internal and external stake holders)
• Event Support (plan, manage and oversee execution of all internal and external events like conferences, customer advisory meetings, events with prospects, etc.)
• Investor Marketing (support CFO and CEO with creation of assets and activities like AGM, Annual Report, Investors reports etc.)
• Employer Branding
• Build, lead and mentor the marketing team
• Manage marketing budgets and allocate resources effectively
• Analyze market trends and competitor activity
• Measure and report on campaign performance and ROI
• Manage relationships with external agencies and vendors
• Ensure consistency in brand voice and visual identity
• Identify new market opportunities and growth areas
• Represent the marketing function in executive meetings

Requirements

• Bachelor's degree in Marketing, Business, or related field
• Proven track record of successful marketing campaigns
• Strong understanding of digital marketing and analytics
• Strong understanding and experience in B2B, Saas/ Tech marketing environments
• Strong experience in B2B Product Marketing
• Excellent leadership and team management skills
• Exceptional communication and presentation abilities
• Experience with CRM and marketing automation tools
• Strategic thinker with strong analytical skills
• Ability to manage multiple projects and deadlines
• Creative mindset with attention to detail
• Knowledge of branding, content, performance and demand generation

Benefits
At Natech, our employees enjoy benefits designed to enhance productivity and contribute to professional growth. We offer:

• Competitive compensation packages
• Meal allowance
• Private Health and Life Insurance
• Private Pension Scheme
• Participation in impactful international projects
• Continuous opportunities for professional and personal development

We are proud to be an equal opportunity employer, committed to building a diverse and inclusive team where everyone feels valued, heard, and empowered to succeed—regardless of background, identity, or ability.

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