Brand Manager Self Care
6 days ago
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About The Role
You'll be responsible for driving growth of your brands and the achievement of financial & market share targets by leading the design and execution of the brand marketing strategy in line with country commercial strategy and relevant exports markets. As a member of the marketing team, you will be accountable and owner of delivering successful results regarding role's relevant marketing mix.
Your responsibilities
- Develop Strategic Direction & Growth Plan of the brand together with the Category Manager
- Design, Lead and supervise implementation of Brand Marketing strategies & integrated activation of business development initiatives (BDIs) customized to GR market needs & insights with the aim of increasing brands' awareness and sales
- Drive business agenda & clearly communicate actionable insights and drive results across multiple teams using all available data and resources
- Manage current portfolio & develop the necessary groundwork for mid & long term launches pipeline based on opportunities identified
- Work across functions including supply, sales and finance to ensure smooth translation of brand strategy and plan to market
- Drive the development & Coordinate with Media Agency the Annual & Monthly media plans formulation and implementation
- Management of relations with CDO and impacting global strategy in constructive and proactive way to support GR market
- Conduct consumer market research, draw conclusions and indicate actions accordingly
- Control Budget & Manages P&L
- Support the Trade marketing team as required in optimizing product assortment per channel and promotional strategy
- Support the Sales team in delivering product trainings.
The experience we're looking for
- University Degree in Marketing is a must / Master's degree will be considered as an asset
- 3 years of working experience as Brand Manager for OTC products
- Fluency in English & Greek
- Excellent interpersonal skills with ability to work in a team environment
- Analytical and problem solving skills
The skills for success
Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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