Head of Performance Marketing

Ferryhopper is an equal-opportunity employer that welcomes diversity and is committed to inclusion in the workplace.

We do not accept discrimination and harassment of any kind. This policy applies to all employment practices within our company

Ferryhopper is revolutionizing online ferry booking, aiming to change the way people travel by ferry. We are collaborating with more than 180 ferry companies across 35 countries, bringing a fresh and seamless ferry booking experience. We always strive to cater to the needs of all travelers and keep improving our services.

If you want to know more about the team, read about Ferryhopper in a nutshell.

We're now looking for a Head of Performance Marketing to lead our paid advertising strategy and drive growth across all channels. This is a key role within our Marketing team, responsible for shaping Ferryhopper's acquisition strategy, optimising spend, and managing a growing team of performance marketers.

• Develop and own the annual paid media strategy and budget across all major channels (Google Ads, Meta, Apple Search Ads, Display, YouTube, etc.), aligned with company goals.
• Lead and manage the Performance Marketing team (currently 2 direct reports), including hiring, onboarding, coaching, and performance management.
• Monitor and optimize campaigns on a weekly and monthly basis, ensuring strong ROAS and efficient cost per acquisition.
• Partner cross-functionally within Marketing and with other functions such as Product and BI to align performance efforts with broader marketing and business objectives.
• Design and implement a structured testing roadmap for creatives, bidding strategies, audiences, and landing pages.
• Evaluate new growth opportunities, channels, and technologies to expand Ferryhopper's reach and efficiency.
• Collaborate with external partners and agencies where needed, ensuring alignment with in-house strategies.

• 3+ years of experience leading a performance marketing team, ideally in a fast-paced B2C environment.
• Experience with budget planning and management, both yearly forecasts and agile monthly optimisations, for 8 figure budgets.
• Proven success in managing multi-channel paid advertising campaigns
• Deep understanding of digital advertising platforms (Google Ads, Meta ads, Apple Search Ads, Universal app campaigns etc).
• Strong understanding of revenue attribution and measurement.
• Strong analytical mindset, able to interpret data, uncover insights, and translate them into actionable decisions.
• Excellent leadership and communication skills, with the ability to coach and inspire team members.
• A proactive and hands-on attitude, with a focus on execution and continuous improvement.
• Fluency in English (Greek, Italian or Spanish is a plus).

The health of our company and the success of our products is directly related to the health of our team and the work environment we create for ourselves. With this in mind, we strive to provide an inclusive and positive working environment. In this respect, we offer:

• Competitive compensation package
• Equipment of your choice
• Training and educational budget throughout the year
• Work in a collaborative and dynamic environment
• Great office space :)
• Work in a collaborative and dynamic environment

Remote policy: For teams located in Athens, the policy is to visit the office a minimum of once per week.

There are six weeks per year in which you can work from anywhere without visiting the office.