Marketing Manager

We are QUALCO, the technology arm of Qualco Group, with over 25 years of experience in delivering innovative solutions to the financial sector. We serve clients in over 30 countries, helping banks and other financial institutions manage credit and loans effectively while ensuring full regulatory compliance. Our advanced software leverages analytics, artificial intelligence, and digital technologies to support every stage of the credit and lending lifecycle, remaining at the forefront of fintech innovation.

We are seeking a results-oriented Marketing Manager to lead a small marketing team that supports multiple Business Units (BU) across Qualco Group, spanning both technology and financial services sectors. This role combines strategic leadership with hands-on execution, focusing on translating business plans and objectives into actionable marketing strategies that drive growth. A key responsibility will be to build strong product and digital marketing capabilities, ensuring that each product and solution is effectively positioned in the market, differentiated from competitors, and supported by compelling messaging that resonates with target audiences. The role also requires seamless collaboration with the Communications Office to maintain consistency in brand messaging and corporate positioning.

The ideal candidate is a 360° marketeer with a strong marketing mindset, capable of shaping strategy, defining product narratives, and enabling sales through impactful go-to-market (GTM) initiatives. You will lead and empower your team to deliver integrated campaigns that drive demand and strengthen the market position of each business unit.

Responsibilities:

• Translate BU business plans into strategic marketing and product marketing roadmaps that drive growth, brand visibility, and measurable results;
• Develop clear value propositions, positioning frameworks, and messaging for products and solutions, ensuring alignment with customer needs and market trends;
• Partner with BU Heads, product managers, and senior stakeholders to define GTM strategies for new product launches, feature releases, and solution enhancements;
• Collaborate with sales teams to create sales enablement assets that support lead generation and conversion efforts;
• Oversee the planning and tracking of the marketing budget to maximise ROI and efficiency;
• Own the digital marketing strategy, covering websites, SEO, paid media, email campaigns, and social platforms, with a focus on demand generation;
• Build capacity in digital marketing, demand generation, and product marketing best practices within the team;
• Identify high-value events, sponsorships, and speaking opportunities to amplify BU visibility and credibility;
• Collaborate closely with the Communications Office to ensure alignment between corporate narratives, BU campaigns, and product stories;
• Lead and develop a marketing team that provides strategic and tactical support to various Bus;
• Foster a collaborative, high-performance culture within the team, ensuring alignment with business needs while encouraging accountability;
• Ensure that all activities and duties are carried out in full compliance with regulatory requirements and supporting the continued implementation of the Group Anti-Bribery and Corruption Policy;
• Actively ensuring compliance with the Group's Anti-Bribery and Corruption Policy and all applicable regulations, identifying and reporting potential risks related to bribery and corruption, and promoting ethical behavior by participating in and encouraging continuous training and awareness initiatives.

Requirements

• 5–7 years of experience in a senior marketing role, ideally in the B2B tech space, with solid experience in product marketing and/or GTM strategy;
• Exceptional stakeholder management skills, including working with product managers and C-level executives;
• BSc/MSc in Marketing, Business, or a related field, or equivalent practical experience;
• Demonstrated success in launching and marketing B2B products and leading marketing teams with cross-functional responsibilities;
• Strong collaboration skills, particularly in aligning with business development, product management, and corporate branding teams;
• Advanced knowledge of digital marketing and marketing automation (e.g., HubSpot);
• Experience in developing customer-centric messaging and content tailored to various stages of the buyer journey;
• Proficiency in written and spoken English and Greek.

Benefits

Your Life @ Qualco 
This role is a hybrid opportunity in Athens. 

As a #Qmember, you will live out every day in a truly human-centered culture, based on mutual respect, trust, and cooperation. Your performance and commitment to our shared goals will be recognized, and there will be great opportunities to ensure your career growth.  
Find out more about #LifeatQualco  

Your benefits 
Join the #Qteam and enjoy: 

Competitive compensation, ticket restaurant card, and annual bonus programs
Cutting-edge IT equipment, mobile and data plan
Modern facilities, free coffee and beverages, indoor parking, and company bus
Private health insurance, onsite occupational doctor, and workplace counselor
Flexible working model, hybrid benefits & home equipment benefits
Onsite gym, wellness facilities, and ping pong room
Career and talent development tools
Mentoring, coaching, personalized annual learning and development plan
Employee referral bonus, regular wellbeing, ESG and volunteering activities

Your race, gender identity and expression, age ethnicity or disability make no difference in Qualco. We want to attract, develop, promote, and retain the best people based only on their ability and behavior.

Disclaimer: Qualco collects and processes personal data in accordance with the EU General Data Protection Regulation (GDPR). We are bound to use the information provided within your job application for recruitment purposes only and not to share these with any third parties. For more details on the processing of your personal data during the Recruitment procedure, please be informed in the Recruitment Notice, before the submission of your application.

#LI-Hybrid