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Digital Media Specialist

2 weeks ago

Athens, Attica, Greece Sleed Full time €35,000 - €55,000 per year

Sleed, an e-business digital marketing agency with 15 years of field experience, awarded for the 4th time as e-business and e-commerce agency of the year, 250+ industry awards, premier partnerships with Google & Meta, is looking to fill a mid-level position for a Performance-oriented Digital Media Specialist.

The ideal candidate will possess profound digital marketing expertise, a passion for performance-driven strategies and a comprehensive understanding of digital media. This role involves executing cutting-edge digital strategies and overseeing campaigns for prominent e-commerce projects and brands in Greece.

Responsibilities

  • Responsible for the execution and optimization of paid campaigns on various platforms (Google Ads, Meta Ads, Criteo Ads, TikTok Ads etc.) in alignment with the clients' objectives and KPIs
  • Demonstrate finely-tuned performance marketing skills including: bid management, campaign structure, feed optimization, keyword research/development, ad copy creation, campaign performance tracking and reporting
  • Ensuring campaigns are set-up with best practices and quality and routinely optimized for maximum efficiency, according to KPIs and defined targets
  • Develop customer reports by aggregating and analyzing information from web analytics tools and Data Studio. Provide accurate reports and analysis to clients and company management to demonstrate effective return on advertising spend (RoAS)
  • Provide expert consultation to customers of the company, helping them to make the most out of the digital tools available and used by the company
  • Stay current with performance marketing trends and best practices
  • Freely share knowledge, insights, best practices, tactics and ideas across her/his team. Be motivated to ensure that knowledge of the digital marketing industry is kept up to date with a research & development attitude
  • Demonstrate a cooperative spirit and contribute to a positive working environment. Understand the importance of achieving team goals & cooperate with different people and level of seniority
  • Reports to Account Manager

Requirements

  • Be a Sleeder: Our Values are 1) Ownership 2) Adaptability 3) Resilience 4) Positivity 5} Human Passion
  • At least 2 years hands-on working experience with Google ads (search, display, shopping/pmax, and video) and Meta ads. Experience with other ad platforms such as TikTok ads, Criteo ads, as well as programmatic buying platforms (DSPs) will be considered a plus
  • Hands-on experience with Google Analytics 4 and especially with advanced features like Exploration, Custom Reports etc.
  • Bachelor degree in Business, Marketing, Communications or any similar field (active students that have not graduated may still be accepted)
  • Good presentation and client-facing skills
  • Attention to detail
  • Established sense of duty and ownership
  • Eager to learn, and have a passion for performance marketing
  • Ability to work in a fast-paced environment
  • Excellent written and oral communication skills in Greek and English
  • Proficiency in Google Sheets and Google Looker Studio
  • Experience using Microsoft/Google Tools (Word, Excel, PowerPoint, Google Slides etc.)
  • Google Ads & Analytics Certification

It would be also great if you have:

  • Experience in CRM Marketing and especially with platforms like Klaviyo and Contact Pigeon
  • Awareness of basic Search Engine Optimization principles
  • Ability to read and evaluate a tracking setup through Google Tag Manager

Benefits

  • Private health insurance
  • Unlimited access to Udemy Business Platform (more than top rated courses)
  • Continuous training and education for all your learning and development needs
  • Remote working 2-3 days per week #LI-Hybrid
  • Alterlife Exclusive subscription deals
  • Customer Discounts
  • Competitive salary matching the candidate's skills and experience
  • Career development opportunities
  • Dog friendly space
  • Sleed goody bag upon arrival

*All data will be handled with strict confidentiality and will be used for recruitment purposes