Prepaid Segment Lead

At Vodafone, we're not just shaping the future of connectivity for our customers – we're shaping the future for everyone who joins our team. When you work with us, you're part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

As the Prepaid Segment Lead, you will be responsible for efficiently managing and shaping the future of the Prepaid Mobile Segment in Vodafone Greece — covering 4 distinct brands and serving 3 strategic segments: Youth Prepay, Mass Prepay, and Ethnic. This role is pivotal in targeting the youth audience entering the telco category, while also driving profitable growth across the broader Mobile Segment.
You will lead both a direct report team and a broader cross-functional team, ensuring alignment and collaboration across various departments to deliver strong market outcomes.
Your role involves increasing the competitiveness of Vodafone's Youth brand (CU) to drive both market share and revenue growth, as well as shaping an innovation portfolio based on market trends, insights, and future opportunities. The Prepaid Segment Lead will play a key role in improving customer experience, while maintaining the high relevance and brand consideration of the CU brand.

More specifically you will:  

• Set the strategy along with key objectives and targets, develop the marketing plan and ensure flawless execution of all initiatives (GTM), aiming to grow market share within the wider context of the total Mobile category for Vodafone

• Drive Innovation & product portfolio development based on deep analysis of market trends & conditions, competition and customer insights to ensure a strong long-term I&R plan while also responding/ adapting in a dynamic way to short term opportunities

•  Manage efficiently the segment P&L in close collaboration with Finance to ensure strong performance

• Manage pricing, customer offers and services for Prepay Mobile Customers 

• Lead GTM & Communication plans in alignment with Brand & Segment Heads 

• Oversee the base management plan 

• Liaise with relevant functions (Sales, CX,  Media Relations, etc) to drive effective plans across prepaid mobile touchpoints including stores, call center, online 

• Manage a commercial team & collaborate with external media agencies

• Degree or Postgraduate degree in Business administration or Marketing 
• At least 7 years of experience in Marketing roles 
• Strong commercial acumen, ideally with solid telco experience 
• Exceptional managerial, leadership and team building skills 
• Strong data analysis, synthesis Skills and Strategic Thinking  
• Excellent interpersonal, networking, and stakeholder engagement skills 
• Resilience and Adaptability 
• Excellent Presentation skills to diverse groups 
• Experience with Agile methodologies

Worried that you don't meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you're excited about this role but your experience doesn't align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

•   Competitive pay, bonus & remuneration package 

•   Private Health & Medical Insurance  

•   Hybrid way of working: a blend of 60% remote and 40% office-based working, including the option to work up to 20 days from abroad 

•   Remote work equipment to help you create a comfortable, ergonomic workspace at home  

•   Unlimited access to learning resources and trainings 

•   Vodafone Parental Leave: 16 weeks of fully paid parental leave to all employees regardless of gender, sexual orientation or length of service  

•   Spirit of Vodafone Day: one day each quarter dedicated to your personal development 

•   Extra days off: Vodafone Day, Family Day, Volunteering Day 

•   Needless to say, we cater for your communication wherever you are 

•  Office amenities (subject to the office location): such as restaurant, beauty corner, gym and parking 

•  Special employee offers and discounts  

#LI-Hybrid #Vodafonespirit #Togetherwecan 

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to for guidance.

Together we can.