Retail Activation Specialist

4 days ago

Greece Groupe Pierre Fabre Full time

Qui sommes-nous ?

We are Pierre Fabre Greece, an affiliate of Pierre Fabre Group .

Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world and the 2nd largest private French pharmaceutical group.

Pierre Fabre, which has always been based in the Languedoc-Roussillon-Midi-Pyrénées region in southern France, has subsidiaries in 43 countries and distribution agreements in over 130 countries. Pierre Fabre Laboratories employs some 13,000 people worldwide.

The company's products represent a continuum ranging from prescription drugs, dermo-cosmetics (Avène, Ducray, A-Derma...), to consumer health care (family health care, oral care and natural health) and oncology.

Votre mission

The Retail Activation Specialist (RAS) is responsible for assisting in preparation and providing operational, analytical, and executional support to the Retail Activation Manager in: (a) implementing retail activation programs and in-store Trade marketing brand activations and Merchandising initiatives, (b) keeping track and monitoring executional deliverables and merchandising standards, (c) analysing relevant implementation metrics, (d) providing insights for continuous improvement. Reporting directly to the Retail Activation Manager, the RAS collaborates closely with the Trade Marketing Manager, as well as Marketing and Commercial teams, guaranteeing consistency and effectiveness in delivering the Retails Activation team plan and objectives.

Qui êtes-vous ?

  1. Retail Activation Coordination:

  2. Coordinate cross- functional execution by working with internal teams (Commercial Teams, Retail Activation team, Marketing, Operations) and external agencies to ensure timely and effective execution of in-store activities.

  3. Confirm proper placement and visibility of trade and merchandising materials according to brand standards and trade marketing plans
  4. Track timelines and budgets for retail activations, promptly reporting any deviations or risks to the Retail Activation Manager.

  5. Conduct store visits to verify merchandising quality, planogram compliance and product availability.

  6. Data Management and Performance Tracking

  7. Maintain accurate records of activation plans, materials, and execution status.

  8. Prepare regular reports on activation performance, including KPIs and ROI analysis.

  9. Collect and consolidate feedback from field teams to track and monitor implementation and progress, identifying improvement opportunities.

  10. Data Analysis

  11. Provide detailed reports on activation results across various teams

  12. Analyse performance metrics
  13. Make recommendations to improve future activations and retail strategies.

4 Administrative & Operational Support

  • Manage documentation related to retail activation projects, including purchase orders and vendor agreements.
  • Ensure compliance with internal policies and procedures
  • Support the development of new activation concepts and retail engagement initiatives.

Nous sommes convaincus que la diversité est une source d'épanouissement, d'équilibre social et de complémentarité pour nos collaborateurs, nos offres sont donc ouvertes à toutes et tous sans restriction.

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