E-Commerce Manager

2 days ago

Athens, Attica, Greece Louis Hotels Full time €30,000 - €60,000 per year

Louis Hotels,
one of the biggest hotel groups in Cyprus and Greece, is seeking to recruit a qualified individual for the company's offices :

E-Commerce Manager

The role

  • Leads the e-commerce strategy and digital performance across the Group's hotels, with primary responsibility for reporting, data analysis, and turning insights into action. Coordinates day-to-day matters between internal departments and external digital agencies.

Main responsibilities

  • Builds, maintains, and closely monitors a unified performance dashboard (GA4, Looker Studio or equivalent) with KPIs per channel and funnel, by property or destination.
  • Delivers weekly and monthly reports with clear conclusions, trends, forecasts, and recommended actions.
  • Defines, or oversees the execution of, targets per channel (direct, OTA, metasearch, email, social, affiliates), tracks progress, and recommends optimizations.
  • Manages the e-commerce roadmap (site merchandising, content, CRO, A/B tests, loyalty flows).
  • Coordinates agencies for CPC/paid media, SEO, and CRM, ensuring quality, deadlines, and budget discipline.
  • Aligns and coordinates daily with Sales, Revenue, Reservations, and Marketing, translating business goals into the corresponding digital actions, offers, etc..
  • Oversees content and offers across websites, channel managers, and OTAs.
  • Monitors competition, rate parity, and metasearch visibility.
  • Manages a small team of 1–2 people, provides coaching, sets priorities, and establishes SOPs.

Requirements


• 3+ years' experience in e-commerce or digital performance within hospitality or a related sector.


• Strong command of GA4, GTM, Looker Data Studio, Excel/Sheets, and working knowledge of attribution and forecasting.


• Experience with PMS/CRS and channel managers (e.g., WebHotelier, PrimalRes) and solid understanding of the OTA ecosystem.


• Proven ability to produce executive-level reporting and data-driven recommendations with clear next steps.


• Experience coordinating agencies and cross-functional teams.


• Excellent command of English and very good command of Greek.


• Strong project management skills, attention to detail, prioritization, and ownership.

Nice to Have:


• Knowledge of CRO, A/B testing frameworks, and conversion copy principles.


• Familiarity with SEO, metasearch, affiliate networks, and email automation/CRM.


• Power BI or equivalent BI tools.


• Basic understanding of rate strategy and close collaboration with Revenue Management.

Indicative KPIs:


• Direct booking share and cost of acquisition per channel.


• Conversion rate, AOV, and revenue per visit.


• Metasearch visibility and rate parity score.


• OTA dependency index and cancellation rate.


• Campaign ROI/ROAS against business goals.


• SLA adherence for actions across agencies and internal teams.

Reporting Line and Location


• Reports to the Head of Digital & Commercial, with close collaboration with Sales and Revenue.


• Based in Cyprus or, by exception, Athens, with occasional travel to Cyprus/Greece.

What We Offer


• A role of responsibility with clear impact on commercial results.


• Access to best-in-class partners and tools.


• Competitive package and strong growth prospects.

  • All applications will be treated with strict confidentiality.

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