Marketing Manager

8 hours ago

Athens, Attica, Greece BOUSSIAS Full time

BOUSSIAS Media is seeking a highly skilled and motivated Marketing Manager to join our growing team. The ideal candidate will play a vital role in developing and executing marketing strategies to promote and distribute our newsletters and magazines, ensuring they reach the right audience effectively.

Responsibilities

  • Develop and implement comprehensive marketing strategies to promote newsletters and magazines across digital platforms, including websites, social media, and email campaigns.
  • Create engaging and compelling content tailored to the target audience and aligned with overall marketing goals.
  • Monitor and manage media relations, ensuring positive coverage and maintaining a strong brand presence.
  • Plan and organize promotional activities and presence at trade expos and industry events to enhance brand visibility.
  • Oversee the management of various social media platforms, including content creation, scheduling, and publishing.
  • Analyze data and metrics related to content performance, engagement, and conversions.
  • Utilize tools like Google Analytics, social media insights, and other tracking platforms to monitor and optimize content performance.
  • Collaborate with cross-functional teams to ensure cohesive and effective marketing efforts.
  • Manage subscriber acquisition and retention strategies for newsletters and magazines.
  • Coordinate with editorial and design teams to ensure content aligns with marketing objectives and brand guidelines.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in marketing, publishing, or content creation, preferably in a B2B environment.
  • Knowledge of Marketing Management Systems such as Salesforce – Marketing Cloud is an asset.
  • Familiarity with social media management tools and analytics to track performance.
  • Excellent written and verbal communication skills in both Greek and English.
  • Strong project management and organizational skills.
  • Creative mindset with the ability to generate engaging content ideas.
  • Exceptional writing, editing, and proofreading skills with attention to detail.
  • Ability to work collaboratively within a team.
  • Comfortable working with deadlines and managing multiple projects simultaneously.
  • Experience in managing and growing newsletter subscriptions and magazine readership is a plus.

Benefits

What's in it for you:

  • A fast-paced work environment at a leading, trend-setting company with pioneer products
  • Remuneration according to your skills and experience
  • Ongoing learning opportunities and free participation in BOUSSIAS events / conferences

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