Junior Market Insights Analyst

Company Description

PayLink – Western Union has been serving Greece since 1991 as the principal agent of
Western Union
, offering secure, innovative, and fully integrated financial services. With over
1,300 service points
across the country, PayLink has built a robust network of partners ranging from independent retail outlets to major retail chains.

Our mission is to deliver technologically advanced, cost-effective, and high-quality payment solutions for both individuals and businesses — with a strong commitment to safety and trust.

Driven by the vision that "transactions know no borders," we leverage cutting-edge technology to enable global money transfers, online bill payments, and cross-border financial transactions

Role Description

The Junior Market Insights Analyst will support the Marketing Team in executing data-driven marketing strategies within the financial sector. The role involves conducting market research, assisting with pricing strategies, and analyzing data to provide insights that will contribute to business growth. This is an excellent opportunity for a highly motivated individual to gain hands-on experience in market analysis, data evaluation, and reporting working closely with a dynamic team in a fast-paced environment.

Responsibilities

Market Research & Competitive Analysis

·       Conduct research on market trends, competitors, and financial products.

·       Monitor competitor pricing strategies, promotional campaigns, and digital presence.

·       Assist in preparing detailed reports and presentations with key insights.

·       Track and Analyze competitor advertisements and communication strategies.

Pricing Strategy & Financial Market Trends

·      Gather and analyze pricing data and market trends to support decision-making.

·      Assist in evaluating cost structures and profitability margins to inform pricing models.

·       Support the team in tracking fluctuations in the financial market and adapting strategies accordingly

·       Contribute to the development of data-backed pricing recommendations.

Data Analysis & Reporting

·       Assist in collecting and structuring quantitative and qualitative data from various sources (CRM, website analytics, social media performance, etc.).

·       Support the team in creating dashboards using tools like Excel, Google Sheets, Tableau & Power BI.

·       Prepare regular reports with actionable insights on data interpretations for the Marketing and Commercial teams.

. Work closely with the Commercial team to provide market insights

Qualifications

• University/Bachelor's degree in Marketing, Business Administration, or related field

• Strong interest in market analytics, pricing strategies, and the financial sector

• Basic proficiency in Excel/Google Sheets or data visualization tools

• Familiarity with research methodologies & digital marketing metrics

• Strong analytical skills, attention to detail, teamwork, and eagerness to learn

Experience:
Not required — This is an opportunity for someone starting their career in data-driven market analysis.