Senior Marketing Manager

Job Title: Senior Marketing Manager (Russian speaker)

Department: Creative

Location: Limassol, Cyprus

Employment Type: Full-time

About SiGMA Group (Sigma Word)

Founded in 2014 and headquartered in Malta, SiGMA Group now employs over 250 professionals across six global offices, including Malta, Cyprus, Serbia, São Paulo, Manila, and India. SiGMA is a global leader in gaming, emerging tech, affiliate marketing, events, and media, best known for its marquee summits like SiGMA Malta and iGaming Academy. The company's culture champions inclusivity, sustainability, collaboration, and philanthropic impact under its SiGMA Foundation initiative

Position Overview

We are seeking a results-driven Senior Marketing Manager to lead the development and execution of multi-channel marketing strategies that drive growth, engagement, and ROI. This role requires a strategic thinker with hands-on expertise in performance advertising, email marketing, CRM management, and marketing automation. The ideal candidate will thrive in a fast-paced environment, bringing strong analytical skills, creativity, and cross-functional collaboration to elevate our brand and deliver measurable results.

Key Responsibilities

Advertising Campaigns & Media Buying:

• Plan, implement, and optimize performance-based advertising campaigns across multiple channels (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Analyze and report on ad campaign performance, ensuring maximum ROI.
• Negotiate and manage relationships with media vendors to secure cost-effective ad placements.

Email Marketing:

• Develop, execute, and manage email marketing campaigns, including newsletters, promotional emails, and customer engagement sequences.
• Segment and maintain email lists to ensure targeted messaging and high engagement rates.
• Monitor, analyze, and report on email campaign performance (open rates, CTR, conversion rates, etc.) to refine future strategies.

Database Management & CRM:

• Manage and optimize the customer database (HubSpot), ensuring data accuracy and segmentation for targeted campaigns.
• Leverage CRM tools (e.g., HubSpot,) to nurture leads, track customer behavior, and automate communications.

Partnerships & Strategic Alliances:

• Identify, negotiate, and manage new partnerships and collaborations with relevant brands, influencers, and industry leaders.
• Develop joint marketing initiatives to boost brand awareness and lead generation.
• Track partnership success and ensure alignment with business goals.

Marketing Automation:

• Implement and optimize marketing automation workflows to increase lead generation and sales conversions.
• Set up and maintain marketing funnels, nurturing campaigns, and customer journeys using automation tools.
• Continuously test and optimize automated workflows to maximize efficiency and results.

Reporting & Analysis:

• Regularly analyze key marketing metrics, including traffic, leads, conversions, and ROI, providing actionable insights to senior management.
• Produce reports and dashboards to track campaign performance across channels.

Collaboration & Strategy:

• Work closely with the creative, content, and sales teams to align marketing campaigns with overall business objectives.
• Participate in strategic planning and execution of marketing initiatives.

Key Skills & Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 4+ years of experience in marketing, with a strong background in digital advertising, email marketing, media buying, CRM management, and marketing automation.
• Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms.
• Expertise in email marketing tools and CRM platforms (e.g., Mailchimp, HubSpot, etc.).
• Hands-on experience with marketing automation and campaign optimization.
• Excellent project management, communication, and negotiation skills.
• Strong analytical mindset with the ability to interpret data and drive decision-making.
• Fluency in Russian & English (C1 or higher), both written and spoken.

Why SiGMA Group?

• Grow with us – Be part of SiGMA's global expansion and make your mark.
• Free iGaming Academy access – Learn the ins and outs of the industry with access to courses.
• Travel perks – Visit our international offices and attend industry events worldwide.
• Performance rewards – High performers are recognized and fast-tracked with annual reviews and bi-yearly performance checks ins.
• Interest-free car loan after probation (T&Cs apply)