Lifestyle Brand Associate

About the Role

We are building a premium, modern, and edgy lifestyle brand, and are looking for a
versatile

talent - someone who can move seamlessly between creativity, operations, digital, retail, brand and business.

As a startup in our 5th year, we need a partner who thrives on wearing many hats, who sees this role as a chance to gain 360° knowledge of how a business operates, and who is motivated by the idea of building something iconic from the ground up.

This is a hands-on role for someone ambitious, curious, and resourceful - a brand builder in the making.

Key Responsibilities

Marketing & Branding

• Generate creative ideas and concepts that align with brand values but are innovative and fresh.
• Plan content shoots, book influencers, and contribute ideas for campaigns.
• Write newsletters and marketing copy.
• Support PR and collaborations with aligned brands/creators.

Social Media & Community

• Upload pre-approved content to Instagram and TikTok according to schedule.
• Engage with the community and respond to customer questions/comments.
• Support influencer outreach and social activations.

E-commerce & Fulfilment

• Oversee the Shopify website and online retail orders - from processing to packaging and dispatch.
• Monitor product inventory and update stock on the website.
• Support on product packaging and aftersales queries.

Retail & Wholesale Coordination

• Communicate with retail stores to send collections and track stock movement.
• Manage restocks and ensure timely delivery of collections.

Client Servicing

• Respond to customer queries via email, WhatsApp, calls, TikTok, and Instagram.

Vendor & Logistics Handling

• Coordinate with courier partners and logistics providers to ensure smooth delivery.

Internal Systems & Workflow

• Maintain trackers, timelines, and checklists for daily operations.
• Contribute creative insight to improve processes and elevate the brand experience.
• Work closely with the founder on scaling and day-to-day priorities.
• Current systems: Shopify, Aftersales Pro, Epsilon Smart,

Creative & Brand Direction

• Oversee visuals, content, photography, and copywriting.
• Maintain a consistent, elevated aesthetic across all brand touch points.
• Collaborate with external creatives, designers, and agencies when needed.

Market Development & Growth

• Identify growth opportunities in new markets
• Support retail and wholesale expansion, events, and trade shows.
• Build collaborations with aligned brands and creators.

Profile We're Looking For

• Minimum 5 years in brand, marketing, content, or operations (fashion/lifestyle a plus).
• Versatile and hands-on; thrives in a startup where no two days are the same.
• Strong creative energy with the ability to execute.
• Excited to learn and gain exposure to all aspects of brand-building (marketing, retail, e-commerce, operations).
• Familiarity with Shopify and digital tools a plus.

This is a unique opportunity for someone who doesn't just want a "job," but wants to grow into a brand builder - gaining true 360° startup experience while helping us bring a premium lifestyle brand to life.