SEO Specialist

About us

Founded in 2015 in Athens, Greece, Welcome redefines the way people travel by going above and beyond the commoditized transfer service and being the first company to deliver a complete, personalised, in-destination travel experience. From the moment a traveler arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalised way possible. Welcome's drivers are experts in the area and share their local know-how to make travellers feel at home wherever they are. The company has also introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe.

Being a travel tech startup, Welcome continues to grow and scale its operations and is quickly becoming a global category leader for in-destination travel services.

• One of the highest-rated global transportation companies with a rating of 4.9/5 stars.
• Expanded from 200 destinations last year to 350, achieving our ambitious 2024 growth target.
• Over 4,000 travel partners including 2,500 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month.
• Over 2.5 million happy travellers every year.

If you want to dive deeper into the awesomeness of Welcome's culture, click on this link to check our TikTok account.

The Team

We are a group of vibrant, diverse people who love travelling and never settle on quality. Each one of us didn't join Welcome by chance and believes deeply in what Welcome is trying to achieve, so we work relentlessly to make that happen. We challenge common logic, focus on design, put simplicity and usability first, and create memorable experiences. We keep learning and exploring better ways to serve our community and grow personally and professionally in our respective fields. We stay humble along the way, with a "pay it forward" mentality, but with big and bold goals.

As a SEO Specialist, (B2B & B2C) you will play a critical role in driving organic growth, visibility, and revenue across both lead-generation (B2B) and transfer-booking (B2C) funnels. This role focuses on building a scalable SEO engine through rigorous research, on-page optimization, technical audits, AI-assisted workflows, and continuous experimentation — including targeted Generative Engine Optimization (GEO) to strengthen visibility in AI-driven search experiences.

The ideal candidate combines strong analytical skills with exceptional content and technical SEO capabilities, and thrives in a fast-changing environment where search behaviour, competitors, and AI-driven SERP features evolve rapidly.

This role reports to the Demand Generation Team Lead.

Responsibilities

Keyword Research & Content Strategy

• Perform ongoing keyword research for B2B lead generation pages and B2C booking flows.
• Execute competitor analysis to identify content gaps and search opportunities across traditional and AI-driven SERPs.
• Create and optimize SEO-focused landing pages and blog content with a clear conversion intent.
• Leverage AI tools to scale content ideation, clustering, and brief creation while ensuring quality and accuracy.
• Identify opportunities for Generative Engine Optimization (GEO) by understanding how AI search engines (e.g., ChatGPT Search, Perplexity) surface and cite content.

On-page optimization

• Optimize metadata, titles, headers, internal links, and content structure to improve rankings and organic engagement.
• Ensure that all pages meet SEO best practices and align with search intent across both B2B and B2C.
• Collaborate with designers, developers, and content creators to implement on-page SEO enhancements.
• Develop content formats likely to be picked up or cited by AI-generated answers (e.g., structured summaries, fact boxes).

Technical SEO & Website Health

• Conduct weekly page audits to identify and resolve issues related to indexing, crawling, site speed, structured data, and user experience.
• Monitor website performance through analytics tools and diagnose ranking fluctuations or organic traffic drops.
• Work closely with developers to fix technical issues, improve Core Web Vitals, and deploy scalable technical SEO improvements.
• Ensure clean metadata and structured data that support visibility in both traditional SERPs and AI-driven summaries.

Analytics, Reporting & Experimentation

• Track, analyze, and report keyword rankings, organic traffic, and conversion performance.
• Run SEO experiments and test new tactics to continuously improve visibility and lead flow.
• Evaluate platform updates, AI-driven SERP changes, and competitor movements, turning insights into actionable strategies.
• Build dashboards and recurring reports that communicate performance and identify new growth opportunities.
• Monitor GEO impact by tracking inclusion in AI-generated search results where possible.

Cross-Functional Collaboration

• Partner with content, product, design, and engineering teams to ensure SEO is embedded across all initiatives.
• Support the development of landing pages, tools, and resources that enhance both organic performance and user experience.

• Share insights that contribute to messaging refinement, technical improvements, and channel-mix decisions.

• Optimize metadata, titles, headers, internal links, and content structure to improve rankings and organic engagement.

• Ensure that all pages meet SEO best practices and align with search intent across both B2B and B2C.
• Collaborate with designers, developers, and content creators to implement on-page SEO enhancements.
• Develop content formats likely to be picked up or cited by AI-generated answers (e.g., structured summaries, fact boxes).

• Bachelor's degree in Business, Marketing, or a related field.
• Excellent written and verbal communication skills in English. Any other language skills will be considered a plus.
• 3+ years of experience in SEO, preferably in a technology-driven environment.
• Strong knowledge of marketing tools and specifically GEO, GA4 & keyword research tools (SEMRush / ahrefs or alternatives)
• Excellent communication skills and the ability to work collaboratively across teams.
• Self-motivated with the ability to work independently; strong sense of ownership
• A friendly and upbeat personality.
• Digital native: fluent in web and digital technologies.

• Vibrant and fresh work environment
• Flexible work-from-home policy
• The tools you need to perform your daily tasks successfully
• L&D personal budget
• +4 extra PTO days annually
• The unique opportunity to join "the next big thing" at ground level