E-Commerce & Digital Sales Executive

ole Purpose

The E-Commerce & Digital Sales Executive works closely with the Head of Business Development to drive the company's online commercial performance across all digital sales channels, including the corporate e-commerce platform, marketplaces, and affiliate digital partners.

This role ensures a seamless and optimised end-to-end customer journey, from digital discovery to purchase and retention, combining strong commercial acumen with data-driven performance marketing skills.

The Executive plays a key role in translating business and marketing strategies into measurable e-commerce growth initiatives, collaborating closely with Sales, Product, Marketing, Design, IT, and Customer Service teams to deliver tangible commercial impact.

Key Responsibilities

1. E-Commerce Strategy & Execution

· Execute the e-commerce strategy under the guidance of the Head of Business Development, ensuring alignment with overall sales and brand objectives.

·Manage day-to-day operations of the online store, including product catalog updates, pricing, merchandising, and promotions.

·Implement best-in-class user experience (UX) and conversion optimisation practices to improve performance metrics.

·Coordinate cross-departmental input (Marketing, Design, Product, Customer Service, and IT) to maintain an effective and consistent online presence.

·Support the development of new e-commerce functionalities (e.g., subscription models, bundles, referral programs).

1. Digital Sales & Revenue Optimisation

·Monitor and optimise all digital sales channels; company-owned e-shop, online distributors, and affiliate marketplaces (e.g., Amazon, regional partners).

·Execute promotional campaigns, flash sales, and loyalty offers to drive revenue and customer engagement.

·Track sales performance and conversion rates on a daily basis, identifying improvement opportunities.

·Implement cross-sell and up-sell mechanisms across product pages and checkout flows.

·Collaborate with the Marketing Team to design automated email and remarketing campaigns that convert leads into paying customers.

1. Product Management & Merchandising

·Maintain accurate and up-to-date product listings, images, specifications, and pricing.

·Work closely with the Brand & Product Design Team to ensure visual consistency across all listings.

·Develop category strategies to highlight new product launches, top sellers, and seasonal campaigns.

·Manage promotional placements and digital shelf visibility in collaboration with marketing team.

1. Digital Marketing Integration

·Collaborate with the Advertising & Media Planning Team to provide strategic guidance for paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, programmatic, remarketing).

·Align e-commerce content to ensure consistent storytelling across the website and social channels.

·Manage tracking pixels, conversion tags, and attribution models to accurately measure ROI from digital campaigns.

·Leverage SEO, SEM, and paid media insights to optimize product discoverability and online conversions.

1. Data Analytics & Performance Reporting

·Monitor key e-commerce KPIs including traffic, conversion rate, average order value (AOV), cart abandonment, and customer lifetime value (CLV).

·Use Google Analytics, Shopify (or platform-specific dashboards), and CRM insights to assess sales performance and user behavior.

·Develop weekly and monthly sales performance dashboards and present insights to the Head of Business Development.

·Identify patterns, trends, and gaps in product performance, user flow, and campaign ROI to recommend corrective actions.

1. Customer Journey & Retention

·Ensure a seamless customer experience across all digital touchpoints, from discovery to checkout to after-sales.

·Collaborate with Customer Service/Front Desk and Logistics teams to monitor order fulfillment and delivery satisfaction.

·Implement retention tactics such as loyalty programs, post-purchase follow-ups, and personalised recommendations.

·Manage customer feedback collection (reviews, ratings, testimonials) and integrate insights into improvement plans.

1. Marketplace & Affiliate Management

·Identify and onboard new digital sales channels, affiliate programs, and marketplace opportunities.

·Maintain relationships with existing online retail and affiliate partners, ensuring brand compliance and promotional alignment.

·Negotiate listing terms, promotional campaigns, and commission structures when applicable.

·Track partner sales performance and ensure operational excellence across all platforms.

KPIs & Success Metrics

·Online sales revenue and growth (YoY and MoM)

·Conversion rate optimisation (CRO) and cart abandonment reduction

·Customer acquisition cost (CAC) vs. lifetime value (LTV)

·SEO/SEM performance (ranking, traffic, organic conversions)

·Customer satisfaction and retention metrics

·Marketplace partner sales contribution

What We Look For

·Education: Bachelor's or Master's in Digital Commerce, Business Administration, Marketing, or related field.

·Experience: 4+ years in a similar role focused on e-commerce, digital sales, or online marketing within consumer goods, healthcare, or technology.

·Proven experience in transforming insights into actionable execution plans that unlock potential and maximize business results.

·Strong exposure to matrix organisations, demonstrating ability to align regional strategies with local business goals.

·Proven ability to influence and engage stakeholders across multiple functions.

·Demonstrates agility and quick, informed decision-making in a multicultural, fast-paced environment.

·Results-driven and self-motivated, capable of taking initiative and leading digital growth projects with minimal supervision.

·Excellent interpersonal and collaboration skills, able to build productive relationships across teams and regions.

·Strong project management capabilities, with the ability to multitask and prioritize effectively under pressure.

·Translate AI-generated insights into actionable commercial initiatives, supporting cross-functional decision-making and driving growth.

·On-site position: No hybrid work mode. Full on-site collaboration required for maximum team integration and operational efficiency.

·Willingness to travel up to 10% of the time.

Skills & Competencies

·Strong understanding of e-commerce operations, UX, and analytics

·Proficiency in e-commerce CMS platforms (Shopify, WooCommerce, Magento, etc.)

·Strong digital marketing and sales analytics background

·Excellent command of Google Analytics, Meta Business Suite, and SEO tools

·Familiarity with AI-driven analytics tools (e.g., Google AI/Gemini, ChatGPT, Jasper, ) to optimise e-commerce strategy, product descriptions, customer service replies, conversion, and customer journeys.

·Strategic mindset with commercial focus and hands-on execution capability

·Cross-functional coordination, attention to detail, and time management

·Fluency in Greek and English (additional languages considered a plus)

About ProGnosis Biotech

ProGnosis Biotech is a fast-growing biotechnology company specialising in high-accuracy diagnostic solutions for food safety, clinical diagnostics, and hygiene monitoring. Since 2011, we have developed and manufactured advanced immunodiagnostic assays, supported by in-house R&D, proprietary antibody production, and strict international quality standards. With a strong international footprint and trusted partnerships across global markets, ProGnosis Biotech empowers organisations to protect consumer health and make smarter, safer decisions. At ProGnosis Biotech, we foster a culture of innovation, cross-functional collaboration, and continuous improvement, driving meaningful impact in every market we serve.

What We Offer

·A competitive salary, commensurate with your background and experience.

·A dynamic work environment where innovation and collaboration drive success.

·Significant opportunities for professional development and career growth.

·The chance to make a tangible impact on our marketing strategy and overall business performance.

Job type: Fulltime

Location: Thessaloniki, Greece