Senior Paid Social Specialist

Join Novibet as Paid Social Specialist

Are you ready to take on a key role in a dynamic, fast-growing company? If you have a passion for Social Media Trends and Analytics and thrive in a fast-paced environment, this could be the right opportunity for you.

Who We Are

Founded in 2010, Novibet is a leading GameTech company with a strong international presence. We operate in diverse markets, including Greece, Cyprus, Ireland, Canada, Brazil, Mexico, Chile, Ecuador, Finland, Italy, and New Zealand. With offices in Greece, Malta and Brazil, our mission is to deliver unparalleled sports betting and online gaming experiences to our rapidly expanding customer base.

Why Novibet

At Novibet, we are proud to be certified as a Great Place to Work, consecutively from 2021, reflecting our commitment to developing a positive, inclusive, and supportive work environment. Join us, and you will be part of a team of over 1,000 people worldwide that values collaboration, innovation, and personal growth.

What We are looking for

As a Senior Paid Social Specialist at Novibet, you will lead the execution and optimization of paid social media campaigns across platforms. Your role will be pivotal in driving brand awareness, engagement, and conversions while collaborating with cross-functional teams to align with broader marketing objectives. This role demands exceptional creativity, keen attention to detail, and the ability to think and act swiftly in response to events that influence our business. Familiarity with the gambling industry is considered an advantage.

What You Will Work On

• Design, execute, and optimize paid social campaigns across global markets and multiple platforms (Meta, TikTok, X, YouTube, etc.)
• Leverage advanced targeting, retargeting, and lookalike strategies to reach and engage audiences internationally
• Test and iterate creatives, ad copy, and formats to maximize ROI while maintaining brand consistency
• Utilize data and analytics tools (Meta Ads Manager, Google Analytics, Looker, etc.) to measure performance and identify insights
• Translate campaign data into actionable recommendations and reports for leadership and stakeholders
• Monitor competitors and industry trends to stay ahead of algorithm changes, platform innovations, and content best practices
• Collaborate with creative, content, and regional marketing teams to ensure localized relevance and campaign effectiveness
• Explore opportunities in programmatic and paid social automation to enhance efficiency and scalability

What You Bring

• BSc in Marketing, Communications, or related field; MSc is an asset
• 4+ years of hands-on experience managing paid social campaigns across multiple international markets
• Proven expertise with Meta Ads Manager, TikTok Ads, and ideally exposure to programmatic buying platforms
• Strong analytical mindset with the ability to interpret complex data and translate it into creative strategy
• Balance of data-driven precision and creative intuition, with deep understanding of content, context, and audience psychology
• Excellent communication and organizational skills, capable of managing multiple projects across time zones
• Strong collaboration skills with both creative and performance-oriented teams
• Curiosity, adaptability, and eagerness to stay ahead of digital and platform evolutions
  

What we offer

We truly value our people at Novibet Within our vibrant, dynamic, and fast-paced environment, we encourage everyone to reach their full potential while enjoying every step of the journey. Here's how we make that happen:

• Competitive Compensation: Attractive salary and bonus scheme
• ‍Health insurance:  Group health & medical insurance package
• Top-Notch Equipment: All the tools you need for your role
• Career Growth: Focused career development, performance management, and training opportunities
• Alternative Transportation: Shuttle buses & Carpooling options
• Inclusive Environment: A welcoming, international, and multicultural team
• Engaging Activities: Exciting events, sports, and team-building activities

At Novibet we value diversity and are committed to an inclusive and equitable workplace. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, are made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, disability or chronic disease, age, ancestry or place of origin.