Brand Engagement and A&I Manager Lancome, Luxury Products Division

In L'Oréal, for more than a century, we have devoted our energy, our passion and our competencies solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others.

L'Oréal has set itself the mission of offering all women and men worldwide, the best of cosmetics innovation - in terms of quality, efficacy and safety - by meeting the infinite diversity of beauty needs and desires all over the world.

Our Company is present in 150 countries with more than employees and 37 international complementary brands, like L'Oréal Paris, Garnier, Maybelline, Nyx Professional Make-up, L'Oréal Professionnel, Kérastase, Redken, Essie, Lancôme, Biotherm, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Vichy, La Roche-Posay etc.

In L'Oréal Greece, we are a team of more than 750 employees, and we mostly specialize in the fields of marketing, business development, finance, supply chain, accounting, customer service and HR.

Brand Engagement and A&I Manager Lancome, Luxury Products Division

At L'Oréal Luxe, we represent the pinnacle of beauty, a portfolio of iconic brands that embody excellence and innovation. As a Brand Engagement and A&I Manager you'll be responsible to develop, drive and execute a consumer engagement strategy across A&I, PR and eventing, to cultivate brand reputation, enhance brand image, and drive advocacy.

As a Brand Engagement and A&I Manager you will be responsible to develop, drive and execute a consumer engagement strategy across A&I, PR and eventing, to cultivate brand reputation, enhance brand image, and drive advocacy.

You will be responsible for 2 main areas:

Engagement

• Develop, drive and execute a consumer engagement strategy across A&I, PR and eventing, aligned with brand equity and objectives and target audience insights.
• Develop and execute a content strategy that aligns with the brand's voice and resonates with the target audience across various platforms.
• Build engagement & loyalty across social media platforms & communities
• Collaborate with cross-functional teams to integrate engagement initiatives across the consumer journey and ensure a cohesive brand experience.
• Drive Shared Learning sessions for BU team & wider community on key topics e.g. social insights, media trends etc.

Advocacy & Influence

• Define and implement a brand-specific A&I strategy that outlines its role within the broader media mix, identifies key influencer personas, and incorporates CMO & CDMO recommendations.
• Identify, vet, and manage relationships with key influencers and brand advocates, building strong partnerships and ensuring compliance with brand guidelines.
• Develop and execute impactful A&I campaigns that resonate with the target audience and drive measurable results, including amplification via paid media (branded content).
• Monitor, analyze, and optimize A&I activation performance using data-driven insights to maximize ROI and inform future campaigns.
• Act as the guardian of the brand communication's consistency & relevancy to leverage brand love.
• Adapt press releases & key content assets.
• Oversee end-to-end influencer cooperation, contracts & execution of local shoots.

You have…

• 4-6 years of relevant experience in a similar or associated role; experience in end-to-end influencer campaign management, event production and/or advocacy projects management.
• Bachelor or master's degree in Marketing, Communications, Public Relations, or relevant field will be considered a plus.
• Solid understanding of the social media landscape & passion for digital, including topics like influencers advocacy, creative content creation and social commerce.
• Established press & influencers relationships. Community management, strong ability to cooperate and liaise with advertising & PR agencies, internal & external partners.
• Creative thinking, attention to detail & ability to act as a project manager for cross-functional teams to deliver a high level of creativity & accuracy.
• Excellent Communication, cooperation & presentation skills.
• Excellent command of the Greek & English Language (written & verbal).

You are…

• Strategic. In the way of thinking & having the ability to react and adapt quickly, following the market needs.
• Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.
• Driver. There's no blueprint for the future. You'll have to design it.
• Only human. You'll screw up sometimes, but you have no fear of failure because you're smart enough to learn from mistakes.
• Ambitious. You crave success and we'll support you all the way. That way, we all win.
• Respectful. Whether you're talking to our CEO or anyone else, you treat everyone the same.
• One of the gangs. Even if you're Superman or Wonder Woman, you recognize that teams are the real heroes. And so do we.
• Open. To new ways of doing things. To other people's (sometimes crazy) ideas.
• Agile. Consumer products run really fast and our reaction needs to be faster, more proactive and efficient
• You. You're real. And you're true to yourself. We cherish and celebrate diversity, so you'll feel right at home whoever you are.

Does it sound like you? #weareloreal and we are thrilled to receive your CV and potentially meet you