Advertising & Marketing Communications | Senior Professional
2 days ago
Optimal, on behalf of its client, a leading banking institution, is looking for an experienced and motivated Senior Professional to join the Advertising & Marketing Communications team.
Responsibilities:
- Participate in the development and execution of marketing & advertising strategies
- Collaborate with product teams and the Corporate Communication Department to develop targeted communication programs
- Formulate and present communication plans with a focus on targeting, positioning, ad concepts, media channels, and KPIs
- Work closely with internal units to assess communication needs, develop plans, and support new/existing product positioning
- Coordinate marketing activities with internal teams and external partners (agencies, media etc)
- Coordinate with internal/external stakeholders for the production & placement of marketing materials
- Monitor competition and analyze the performance of communication campaigns
- Track & assess communication efficiency against targets, generating reports & improvement suggestions for management
Requirements
- At least 5 years of previous relevant experience
- BSc in Marketing, Management, or other related degrees
- Experience in youth marketing, with insight into trends, behaviors, and digital engagement
- Excellent knowledge of English language
- Proficient in utilizing the Microsoft Office suite
- Creative professional who stays ahead of trends and explores innovations
- Work effectively in a fast-paced environment
- Cooperate with different teams
Benefits
- Competitive salary and performance-based bonus
- Tickets for restaurants & supermarkets
- Opportunities for career advancement and professional development
- A dynamic and collaborative work environment with a focus on innovation
- Hybrid work model after the onboarding period
About Optimal
Since 2005, Optimal has provided unparalleled, bespoke HR services to large organizations and SMEs operating in the EMEA region. We pride ourselves on delivering a 360° business support platform to our clients through 6 service divisions:
- Talent Acquisition
- HR Strategy & Talent Development
- Learning & Development
- Workforce Management
- Recruiting
- Outplacement
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