Digital Marketing Strategist

Transform Your Career with a Revolutionary Digital Marketing Role

Join a forward-thinking organization where you'll have the freedom to innovate, experiment and push boundaries. As a key member of our digital marketing team, you'll play a pivotal role in shaping our online presence and driving business success.

Your primary responsibility will be to lead and execute digital marketing strategies that include both organic search optimization and paid campaigns. This involves increasing online visibility, driving qualified website traffic, maximizing ROI of paid performance by creating and implementing effective strategies, staying updated on industry trends, and managing campaigns with precision.

• Develop and implement comprehensive SEO & Paid Media strategies to identify growth opportunities by improving organic search rankings and driving website traffic.
• Conduct keyword research and analysis to optimize content for search engines and LLM platforms.
• Manage on-page and off-page optimization, meta tags, and technical elements for improved search engine rankings, including link building.
• Manage web developments to achieve SEO-friendly content, by improving technical capabilities for site speed, mobile usability, and crawlability.
• Monitor and analyze website analytics, provide insights and recommendations for continuous improvement.
• Plan, execute, optimize paid media campaigns, targeting, and bidding strategies for optimum results. Explore and test new ad formats and channels, relevant to business goals.
• Collaborate with internal and external stakeholders to execute SEO and paid media strategy with content creation and business purposes.
• Manage resources effectively, ensuring efficient budget allocation and maximizing return on investment (ROI), and provide forecast based on spend and performance.
• Experiment with AI-powered tools and platforms to enhance SEO analysis, content generation, and paid campaigns' optimization.
• Stay updated on industry trends, best practices, emerging technologies and algorithm changes to ensure effective strategies.

Whether you're looking to leverage your expertise or build a career in digital marketing, this role offers endless opportunities for growth and development. Join us in shaping the future of digital marketing and transforming your career.

To succeed in this role, you'll need:

• A bachelor's degree in Marketing, Business Administration, Digital Marketing, or other related field preferred. MBA or MSc considered an asset.
• Minimum 2-3 years of proven experience in SEO and paid media management. Experience working with an international brand/e-shop combined with a strong track record in managing successfully brand digital campaigns will be considered a plus.
• Proficiency in web analytics tools, such as Google Analytics. Relevant certifications will be considered a plus.
• Understanding of web development principles and responsive design, along with knowledge of HTML, CSS, and JavaScript considered a plus.
• Excellent project management & communication skills (both in Greek & English).
• Great collaborative spirit, with strong analytical & problem-solving abilities.
• Ability to operate in a dynamic and agile environment.

Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join us and you too can:

• Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.